Category: Public Relations
How do you evaluate Christmas TV ads – warm glow or hard sales?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR
8 things Kim Kardashian teaches us about staying safe on social media
Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that
Six things Donald Trump teaches business about social media
It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many
What is good design? Yellow, green and white-out are not!
I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes. But in my view,
Four lessons Boaty McBoatface can teach us about online campaigns
The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of
“Blogging opened doors and enhanced my professional reputation”
Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging
Interview with Richard Millington, founder of Feverbee.com at the Tactical Psychology of Digital Engagement Conference
Richard Millington, founder of Feverbee.com, outlines the challenges that community managers are facing and how he sees their role developing and the new tools and ideas to help them. Richard says: “We haven’t evolved much in the last couple