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Category: Google

Top 20 Business Blogs for Women Over 50

I recently wrote How to Write an Awesome Business Blog – which triggered a request to give examples of what I think are great business blogs.

What is content? Find it in dark corners!

I recently ran the social media management training day for the CIPR. We had a great group and for one of the exercises, I got everyone thinking about what content they have already in their organisation that they can reformat – or repurpose as

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure

Top ten blogs of 2015 – and what we can learn from them

The end or start of a year is a good time to reflect, analyse and plan. This week I have been looking at the stats for our blog and seeing what I can learn from them and planning what we should do in 2016. A key task is to see which blogs are doing best,

Top ten social media predictions for 2016

Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.

Nine reasons why your business should be blogging

Blogs have been a recognised marketing tool for a number of years now and I’d argue they are the most powerful way of promoting your business today. They’re also a hugely cost effective way for generating new business and raising awareness of your

SEO is dead – content marketing is king!

Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms

How do I get my business found on Google?

Customer questions are key when it comes to improving your Google search ranking and creating content for your website and social media channels. This latest video blog (vlog) from Northern Lights communications director Ben Pindar is in response to a

Digital disruption – how is it shaping companies and boards of the future?

What do companies of the future look like? And what sort of boards do you need to run them? From the discussions at a Heidrick & Struggles breakfast debate this morning, traditional corporates are struggling to think digital, disrupt their existing

What makes a good blog?

I ran a training day for a group of consultants last week, as the first stage of building their profile. Their homework was to print out a blog they follow and then tell us all why they like it. It’s a great way to get people thinking about blogs and

How will social media benefit professional services firms?

In a major new piece of research, Northern Lights has ranked Yorkshire’s leading law firms based on the strength of their online presence and asked how are law firms winning business online? As part of the research, Communications Director Ben Pindar

Is Google+ the future of social media?

This is it – I’m putting my neck on the line and I’m making a decision about whether Google+ will shutdown or whether Google+ will become bigger than Facebook. I’ve spent many months understanding and learning to love this platform and then developing