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Category: Digital PR

Does social media work for B2B businesses?

Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting

Reaching key audiences with blogging

Blogging is a powerful tool for many businesses, organisations and brands.

How do I get more visitors to my website?

One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’

“Blogging opened doors and enhanced my professional reputation”

Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging

How to get your events and festivals viral on Twitter

Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.

Interview with Richard Millington, founder of at the Tactical Psychology of Digital Engagement Conference

Richard Millington, founder of, outlines the challenges that community managers are facing and how he sees their role developing and the new tools and ideas to help them. Richard says: “We haven’t evolved much in the last couple

What is content? Find it in dark corners!

I recently ran the social media management training day for the CIPR. We had a great group and for one of the exercises, I got everyone thinking about what content they have already in their organisation that they can reformat – or repurpose as

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure

How are councils making use of social media?

For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small

Top ten blogs of 2015 – and what we can learn from them

The end or start of a year is a good time to reflect, analyse and plan. This week I have been looking at the stats for our blog and seeing what I can learn from them and planning what we should do in 2016. A key task is to see which blogs are doing best,

Top ten social media predictions for 2016

Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.

The press release is not dead

Here at Northern Lights we’ve seen a rise in popularity of press releases once again and are producing them for a variety of clients.