Northern Lights Case Studies
The National Centre for Post-Qualifying Social Work at Bournemouth University – promote the centre and its new national status
Professor Keith Brown is director of the National Centre for Post-Qualifying Social Work at Bournemouth University. We were asked to promote the centre and its new national status, establish Keith as a commentator on issues around protecting
Northern Lights PR marketing network – making everyone responsible for internal communications
Northern Lights PR’s marketing network brings together our clients and contacts working in in-house marketing-comms roles to discuss common issues and share ideas. We hold round table meetings every couple of months with 10-15 senior marketing professionals
Yorkshire Dales National Park Authority – reaching new communities
The Yorkshire Dales National Park Authority has a target to double the number of visitors from BAME communities. Northern Lights ran a pilot project to bring people from Leeds, particularly from African Caribbean communities, to the Dales. Working with
Business Link – positioning as key player with corporates
Business Link Yorkshire appointed Northern Lights to maximise its sponsorship of the annual Yorkshire International Business Convention (YIBC) run in Harrogate and Bridlington and attracting more than 1,500 of the region’s top business people. The challenge
Directorbank – credibility with UK’s top chairmen
Directorbank was established in 1998 providing executive and non-executive directors to the private equity sector. They have a unique online network of more than 2,500 leading UK directors who want to take part in private equity backed deals. Northern
Yorkshire Universities – regional universities winning business contracts
Rosie Winterton MP, Regional Minister for Yorkshire and Humber, asked Northern Lights to help increase collaborations between the region’s universities and businesses. We organised an evening reception at Leeds Met Rose Bowl which attracted 150 of
UK Trade & Investment – integrate social media into marketing and PR strategies
Northern Lights was appointed by UKTI to run tailored workshops for smaller businesses looking to use social media to support their exporting strategies. The challenge was to teach the basics about what social media is, for many businesses, but at the
Northern Lights PR internship – addressing lack of diversity in the communications profession
We run an award winning PR internship for black and minority ethnic (BAME) graduates designed to help address the lack of diversity in the communications profession. It is based on the Taylor Bennett Foundation’s flagship programme in London and we
Bradford University School of Management – embracing social media
We helped Bradford University School of Management introduce social media as part of its overall marketing activities. Over the last few years, some of our activities have included Training a team of expert academics to blog as part of promoting their
Hanson Green – How do we get our director featured in national press?
Our client, Hanson Green – leading boardroom recruiters – asked us to get national coverage on the appointment of Nick Aitchison as director. This is how we got coverage in the Telegraph and other key media. 1. Agree the media We targeted