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Tag: Social Media

The Northern Conference of the CIPR

Just got back from the northern conference of the CIPR – our industry’s professional body – held at West Yorkshire Playhouse. It was a great day and well done to my colleague, Carol Arthur, who chaired this year’s conference. Keynote speakers


After a late night with the interns and putting them up at our homes, I started early by cooking a full Yorkshire breakfast for everyone from bacon and eggs to tomato and beans. The rest of our team joined us and we talked about our own internship ideas

Who should Twitter – and why?

Stephen Fry has again set the debate going on who should Twitter and about what.  Yesterday he announced he is taking another (temporary) break to write his autobiography. Steve Davies (an online communications expert) has produced a list of all the

Is blogging changing the role of PR?

This. is the question that I have been asked today by a PR student.  She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in

Learning from Linkedin

A lot of our clients don’t ‘get’ Linkedin.  They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts. What could they get from Linkedin? One of the answers is

Social media case study

We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used.  Camilla Barnard at Rude Health talked to us about how they are using Twitter

Foursquare: check in and check out of Facebook?

With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be

Help – I said yes to a radio interview

Is BT behaving as a spy or a customer-focused business?

Six amazing social media tips to transform your business

OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines. I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often

More transforming social media tips

My last blog covered the tips I took away from the CIPR Northern conference. But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be

Six tips on networking from the industry experts!

by Nafisa Shafiq, Intern at Northern Lights PR Another week of the internship has passed and this week the session that has interested me most was based on networking. I’ve not had any ‘real’ experience of networking, and Victoria Tomlinson’s

Social Media in Modern PR Communications

by Shaheeb Tanwir, Intern at Northern Lights PR PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the

Universities think PR exists in a fantasy land!!

by Mohammed Waheed, Intern at Northern Lights PR Student with high expectations When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however,

Gaming the (social media) system – consensual spam or the way to generate business?

I have been struggling with one aspect of social media.  Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on? When I started out in social media I was quite clear in my own mind that the aim should be about

Ten ways to Engage! an audience through social media – with thanks to Brian Solis

  I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their

Ten steps from Trust Agents to improve your social media engagement

What a great book – but I wish I had read this ages ago!  Even though I am only halfway through Trust Agents by Chris Brogan and Julien Smith, I am already realising so many things we can tweak in our social media activities. The book starts slowly,

Create a business blog: 4 steps to blogs that work for your customers and clients

Richard Abbott of Yorkshire Insider has asked a number of people across the region to write a tweet with our top tips for businesses to maximise social media. For those new to Twitter, a tweet is a message of up to 140 characters sent out to everyone

Don’t get left behind! Even ‘dinosaur businesses’ are into social media

This blog first appeared as a guest blog for The Forum of Private Business, following their recent survey on the number of SMEs using social media.       Don’t get left behind!  Even ‘dinosaur businesses’ are into social media Do

‘I have a cunning plan’ – making social media strategic

Hardly a week goes by in Yorkshire without an event or workshop on social media.   It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of

To tweet or not to tweet? SMEs divided over social media

By Chris Gorman, Forum of Private Business Like it or loathe it, it would appear that social media for SMEs is here to stay. Hailed by supporters as game-changing and revolutionary but derided by detractors as fickle and faddish, sites like Twitter and

Where there’s a will, there’s a job – Internships, the way forward?

by Mohammed Waheed Did the Northern Lights internship help me? Was it worth the time and career development? There is only one answer to this question and it is a big resounding, YES!! Is it going to be worthwhile? I was a bit sceptical when participating

Customers complaining on Twitter and Facebook – how should you respond?

How many people do you tell if you’ve had poor customer service?  It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback

5 key social media issues for the UK’s business leaders

I’ve spent the last two months writing a book, ‘Why you can’t ignore social media in business – practical tips and case studies’.  It will be available free to download from our website from early March. There are ten interviews with business

Become an expert in your field: 3 tips for using Twitter as research tool

In any field of expertise, you will find insights on Twitter that you cannot get elsewhere. The problem is that there is so much information. Twitter is now one of the world’s biggest search engines. There are various ways of searching for people, organisations,

10 tips for taking the plunge in (business) social media

We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat.  And if I’m honest, I am slightly

3 Eureka! moments for getting buy in for social media from your boss

Getting senior management to see why social media can help achieve strategic business goals is easier said than done. It can take years to build a strong social media network that generates real business leads and for risk averse organisations like Greater

Social media evaluation: Is getting comments on your blog still the Holy Grail?

Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave the debate open? Not even if you have been asked as an expert in the field to share your thoughts? The reality is that

The Six Keys to the Success of The Yorkshire Mafia

  The LinkedIn group, The Yorkshire Mafia is a really great social media success.  With more than 7,000 members joining in just over two years, there is a lot to learn from why this group is so successful. I spoke to Geoff Shepherd, founder, at

Social media in business – how do I get my blog noticed on Google?

There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on.  Write about them in an engaging and useful way.  And then get your blog noticed by the people you are

Communicating academic research – does social media have a role?

There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate

Social media is changing crisis communications – are you prepared?

I recently ran a short workshop on managing your online reputation for the Yorkshire & Lincolnshire group of the Chartered Institute of PR.   We had a mixture of in house PR practitioners and consultants working with clients across a number of sectors.

Ten easy ways to use LinkedIn for networking

This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals

PR through the medium of cake baking

by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse

Driving traffic to your Facebook page: Don’t put all your eggs in one basket

Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go

The Charity 100 Social Index: The link between social media strategy and financial strength of charities

This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and

How did the PR industry lose the social media battle?

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In

How did the PR industry lose the social media battle?

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In

Universities need to rethink what employability skills really mean

Universities need to teach different employability skills to ensure their graduates get jobs. Blogging, Twitter and LinkedIn are essential, as are knowing how to network and 'create' their own job opportunities.

Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age

In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained

Why Housing Associations need to embrace social media

Is the social housing sector being over cautious in not embracing social media?  Members of The Guardian’s housing network certainly think so.  In February a poll of Guardian housing network members revealed that 83 per cent do not think the housing

Content is king: How social media has given greater credibility to communications in business

When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns

Is your company at risk from your employees using social media?

This blog first appeared on the Chief Learning Officer Middle East – The Social Network Community for L & D and HR Professionals website Employers are in a dilemma.  How should they manage their employees’ use of social media? Many bosses

What are the social media risks and opportunities for professional firms?

What are the greatest risks from social media for law firms?  This was one of the topics I covered at a talk I was invited to give to the Professional Services Marketing Community in Dubai – as well as looking at the opportunities. Delegates were in

How social media can boost your students’ employability skills

Using social media to get a job Do your students know that their personal digital footprint could cost them a job?  Do you know how to advise them on using social media platforms such as Linkedin, Twitter and blogs to get work? Our eBook, From Student

Students must be educated in social media

Are teachers and academics short changing our young people? In academic and educational circles, many have been slow to adopt social media – and there are still those who are dismissive of social media as a lot of silliness.  Perhaps an element of

Students told to clean up their twitter profiles if they want work

Recent news about Twitter trolls targeting Tom Daley and Kirstie Allsop shows that teenagers don’t have a clue about the long term impact of their online actions.  Academics, teachers, parents and career advisers are usually not social media savvy

The five Facebook faux pas that could cost you a job

Guest blog by Sarah Larby The five Facebook faux pas that could cost you a job Like many people, I saw social media as a way of keeping in contact with friends, uploading photos and following trends and celebrities. However, having read Northern Light’s

UCAS shows universities and businesses how to use Facebook for real customer engagement

A’ Level results are out.  Great excitement for some, disappointment for others – and uncertainty for large numbers.  Will their university of choice still accept them if they just missed a grade?  The hard work has started at both UCAS and

Have you just graduated? Is your Facebook hindering or helping you to get a job?

Have you ever looked at your Facebook or Twitter profile as if you were an employer?  Would you recruit yourself? Jobhunting eBook on social media for students We have just written an eBook, From Student to Salary with Social Media, to help students

Three year success plan for university students to get a job – with networking and social media

As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’

Why B2B Can’t Ignore Blogging

At the end of 2011, there were: 181,000,000 blogs worldwide 18,700,000 million bloggers (6.7m on blogging websites, 12m using social networks) [source: Nielson] Everyone and his dog seems to have a blog (or web-log) nowadays! But while the B2C sector

Is it time for all senior executives to understand the principles of business-focused social media?

What percentage of senior executives – of UK FTSEs and corporates – would you expect to be on LinkedIn?  To be honest, I was trying to guess and couldn’t decide.  There are plenty of reasons for senior people NOT to be using social media, but

Ten highly successful income generation ideas for your business

Here are a few of the tips and insights that I took away from Nigel Botterill’s masterclass. Give a talk about your own expertise and learn from it. Use your archive materials. Monthly newsletters need to be monthly. Information marketing has enormous

Google is changing – will keywords become obsolete?

Social media is now seen as a serious business tool - but business leaders are still not sure how to use it.

9 tips for insolvency practitioners – learn from #HMVemployees and don’t get caught out by Twitter

 We have worked with insolvency practitioners for more than 20 years.  Without doubt, the most difficult part of their job is making people redundant. It’s an extremely pressured job and when you go into a company, your legal duty is to protect the

The genie is out of the bottle – social media is here to stay. Are you managing it or avoiding it?

Lucy Kellaway wrote in her FT column this week about the distraction of social media and her own ‘cyber loafing’ at work. She rightly points out that corporate response to internet abuse is ‘wildly inadequate’, with most companies relying

Google changed its algorithms this week – three steps to ensure your website is highly ranked

This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made –

Be inspired by Victoria Tomlinson and the story behind Northernlights PR

  Listen to Griselda K Togobo interview Victoria Tomlinson: This is a great interview (if I may say so myself ) especially the tips around building a business and balancing it with family and relationships.

What businesses can learn from mental health practitioners

I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using

5 social media lessons every chief executive should learn from Paris Brown

Paris Brown, youth police and crime commissioner - Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.

Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy

We’re always looking for examples of businesses that use social media well. Its immediacy can be both a blessing and a challenge in PR. One company that uses social media really well is Petplan. As a B2C pet insurance company, they have a great presence

Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people

Senior people are struggling to understand and use Twitter.  Here are 7 easy Twitter training steps for senior people to get you started and be strategic.  Learn how to target potential new customers and build relationships with them – a new form

Female entrepreneur selected as BBC expert woman on social media and business

The BBC has chosen and trained Victoria Tomlinson, chief executive of Northern Lights PR, as one of their stable of expert women.  The communications consultancy is based in Harrogate and Dubai. The BBC’s initiative aims to address the lack of female

Dubai Eye – Interview Dubai female entrepreneur selected as BBC Expert Woman on social media and business

Click the link below to listen to an interview on Dubai Eye 1038 with Tim Elliott and Victoria Tomlinson about social media and business

Why are housing associations and social media still not walking hand in hand?

It’s been just over a year since we in Harrogate put together our e-guide on Social Media for Housing Associations and talked about how housing associations need to embrace social media and marketing. But 12 months on it seems that there are still not

Social media and REF score: how universities are helping academics to increase engagement

The Guardian recently highlighted how public engagement for universities is changing. Engagement as a two-way process is now a necessary part of university research and the publication of academic work. But for many academics and researchers, it involves

Can social media help reinvent the High Street and are there any lessons corporates can learn?

Social media has long since gone beyond the realms of chatting with friends, to being a key tool in business. And recently the Daily Telegraph said it could play a vital role in boosting retail sales. Most shops have Facebook pages and Twitter, but how

Why your business needs you to write thought leadership papers

Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In

WonkComms, social media, and the power of a shareable idea

I recently attended WonkComms in the North: what’s the future of think tank communications? in York. I was there with one of my other hats on – representing regional charity, Involve Yorkshire & Humber* – to discuss tactics for communicating

Do you want to be part of our Social Media Experiment? #SocMedX

Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make

Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?

This week Simon Cowell has been tweeting pictures of himself with his new baby.  Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you?  Have you thought about

Social media audits for corporates and universities: Part one

The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However,

How to create a social media strategy for universities

If you are new to social media, where do you start? This is the challenge facing university departments across the world.  Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy. 

Impact and the REF – and the role of social media for economic and social impact

What is academic research for?  As a REF manager recently said “This is not a question that academics have had to consider in the past.  Measuring impact is a completely new concept.” The rules of how the UK government funds research have changed. 

Professional services firms and social media – too old at 50?

I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply

Building social media into your stakeholder engagement strategy

Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities

Twitter for Business: Lists

How to use Twitter for business and create Twitter lists – a three step plan to be strategic The first part of this blog covered First Steps for Twitter Beginners.  Hopefully you have now set up your profile, followed a few people and posted your first

Five forms of social media anxiety – and what to do about them

Catherine Manthorpe works at the University of Hertfordshire and has been exploring how academics use social media to support their research.  She has noticed that there is a broad divide between those that have enthusiastically embraced social media

How do businesses make the most of the Tour de France Grand Depart?

The world’s biggest sporting event, the Tour de France, is coming. For those outside of Yorkshire, you can’t have escaped the media hype about the Grand Depart touring “God’s Own County”. For those in Yorkshire, the swarms of roaming road resurfacing

New Northern Lights workshops guide way through social media maze

Northern Lights PR has launched a new series of workshops to help business leaders understand the nuances of social media and then use it strategically to target and win new customers. In the first workshop in Harrogate earlier this month more than 20

Ten step guide to online reputation management – part one

Andy Warhol was wrong when he said everyone in the future will have their fifteen minutes of fame. Today, we’re all famous, all of the time. Every aspect of our life is played out in the full glare of the social media spotlight and, while this new era

Ten step guide to online reputation management – part two

In last week’s blog about online reputation management, I looked at the importance of online branding, how to check your online reputation and how to respond to negative comments. In this instalment, I dig deeper and look the rising tiding of cyber

The Apple Watch arrives – but what are the implications of wearable technology for business?

Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together,

What is the best social media platform? Part One

At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can

What is the best social media platform? Part Two

A social media guide that profiles the leading platforms and provides useful suggestions on how businesses can make the best use of them.

How employers are using social media to find students

Victoria Tomlinson of Northern Lights had two speaking slots at the University of Southampton’s HealthPharma Conference in the summer.  The first one was talking to students about how employers are using social media – both to check out behaviours

Managing social media at the office party

Office parties in the holiday season are an important part of rewarding and motivating staff, but in the social media age they can be fraught with potential pitfalls for damaging your brand and causing costly employment issues. With staff’s lives now

Should CEOs be on twitter? Why they should – and why they shouldn’t

The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to

10 Top Tips for doing business in Abu Dhabi – UAE

I was delighted to recently meet the UKTI Women in Business delegation visiting the UAE. I had been asked to share my experience about what to consider when doing business in the UAE and specifically in Abu Dhabi. These were my 10 tips: Remember that

How will Periscope or Meerkat benefit business?

Two new contenders crashed onto the social media scene last week – Periscope and Meerkat. Both are live video streaming apps and their arrival is already being hailed as a revolutionary moment in the way we communicate with customers and with each other.

How to create your personal brand – and why it will get you promoted and on boards

  I have spent the last two years listening to women talking about their career aspirations, the barriers they face and the help they need to be recognised and win those board positions. One of the key things that has emerged is that few women are good

Retweet with comment is latest bonus for businesses on Twitter

The race to remain popular in the fickle world of social media is relentless and it fuels a constant tidal wave of updates and new features across every platform. However, Twitter have outdone most with eight updates and new features this year – four

How will social media benefit professional services firms?

In a major new piece of research, Northern Lights has ranked Yorkshire’s leading law firms based on the strength of their online presence and asked how are law firms winning business online? As part of the research, Communications Director Ben Pindar

How do I get my business found on Google?

Customer questions are key when it comes to improving your Google search ranking and creating content for your website and social media channels. This latest video blog (vlog) from Northern Lights communications director Ben Pindar is in response to a

How can businesses use live video apps like Periscope?

Back in April I talked about how Periscope could benefit business as it was launched to the world. This new live video streaming app from the people at Twitter allows anybody in the world to broadcast what they are doing live, simply by using a mobile

SEO is dead – content marketing is king!

Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms

LinkedIn profiles – first or third person?!

    How should you write your LinkedIn profile? First person – I am the UK’s leading authority on … Or Third person – John Smith is the UK’s leading authority on …     There is no definitive right or wrong answer and we

A-Z of social media – 120 glossary definitions for content marketing and social media

Content marketing, blogging and social media are all now recognised as hugely important tools for businesses looking to acquire new customers, target key individuals and build relationships. However, this new digital marketing landscape is awash with

Reaching out to wider audiences – how to help researchers develop effective social media strategies

Catherine Manthorpe works at the University of Hertfordshire and after attending a one-day Training Gateway course on ‘how to develop a social media strategy’, led by Victoria Tomlinson, founder and chief executive of Northern Lights PR , has become

Top ten social media predictions for 2016

Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.

How are councils making use of social media?

For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small

Life beyond 140? Twitter considers 10,000 characters and Ben was right!

This is my smug face. I’ve made some bold predictions in my time and this is one of those rare occasions when I get to say “I was right!” – I’m hoping few will remember my claim that Google+ will be the next big thing. Twitter is going to increase

Should a doctor or director be allowed to tweet personal views?

Thoughts about what doctors should be allowed to tweet

How do I get more visitors to my website?

One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’

Does social media work for B2B businesses?

Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting

How social media sparks relationships and content

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added:

Starting A Business After 50 – Just Do It!

This blog appeared on PRiME, an online magazine for women in their prime and looks at why does anyone start a business? Better yet, why is anyone starting a business after 50? So, I gave myself a treat and interviewed Dorthy Miller, a key driver behind

Which Twitter features are really useful?

John Brandon’s 22 Twitter Power User Features to Give You a Social Media Advantage is a listicle that has really great content and new learning

Six things Donald Trump teaches business about social media

It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many

Can you network too much?

Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?

What are the trends in Social Media? What you need to know

This blog first appeared on PRiME, an online magazine for women in their prime and looks at the trends in social media. There are some great blogs around at the moment about trends in social media. I share some of these blogs and talk about the underlying

Retirement – the business risk that is never mentioned?

Retirement.  Is this one of the biggest unspoken risks in a business? In the last year I have been to a number of reunions, celebration dinners and parties and noticed that the conversation is increasingly revolving around retirement.  Since I am planning

8 things Kim Kardashian teaches us about staying safe on social media

Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that

The mindgames of sharing your competitors’ materials – own goal or goldmine?

It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.

Ten questions every board should be asking about social media

This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders.  It’s always hard to know how to explain strategic social media to people who don’t understand it.  What angle do you start from?  I generally talk through

How to build an online community?

12 social media and digital trends for business in 2017

Aiming to predict the social media and digital trends businesses should be watching out for in 2017 and what they can do to target customers, engage audiences, be found online and, most importantly, win business.

Reaching Your Career Goals in 2017

Are you someone who sets your new career goals? As your goals become more ambitious, you need more evidence and breadth of experience for the best roles. So by planning far ahead, you can think about the skills and track record you might need so you can

3 amazing ways to generate B2B sales leads with social media

Are your sales teams and digital teams working together – you could be amazed at what happens when they do?! Here I share the various ways that social media should be supporting your B2B business development.

How to Write a Business Blog

How to write a business blog This blog appeared on the PRiME website – an online magazine for women in their prime. I have written a lot about using social media to become a thought leader, positioning yourself to win customers, promotion or speaking

7 tips for “one of the best” webinars

Last night I watched a webinar about using LinkedIn to build your networks and business. Even though I deliver something very similar, you can always learn more. Despite having a keen interest in the subject, I nearly abandoned it after just five minutes.

Is the PR/comms industry dying while we still discuss press releases?

Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.