Tag: Social Media
Gaming the (social media) system – consensual spam or the way to generate business?
I have been struggling with one aspect of social media. Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on? When I started out in social media I was quite clear in my own mind that the aim should be about
Ten ways to Engage! an audience through social media – with thanks to Brian Solis
I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their
Ten steps from Trust Agents to improve your social media engagement
What a great book – but I wish I had read this ages ago! Even though I am only halfway through Trust Agents by Chris Brogan and Julien Smith, I am already realising so many things we can tweak in our social media activities. The book starts slowly,
Create a business blog: 4 steps to blogs that work for your customers and clients
Richard Abbott of Yorkshire Insider has asked a number of people across the region to write a tweet with our top tips for businesses to maximise social media. For those new to Twitter, a tweet is a message of up to 140 characters sent out to everyone
‘I have a cunning plan’ – making social media strategic
Hardly a week goes by in Yorkshire without an event or workshop on social media. It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of
To tweet or not to tweet? SMEs divided over social media
By Chris Gorman, Forum of Private Business Like it or loathe it, it would appear that social media for SMEs is here to stay. Hailed by supporters as game-changing and revolutionary but derided by detractors as fickle and faddish, sites like Twitter and
Where there’s a will, there’s a job – Internships, the way forward?
by Mohammed Waheed Did the Northern Lights internship help me? Was it worth the time and career development? There is only one answer to this question and it is a big resounding, YES!! Is it going to be worthwhile? I was a bit sceptical when participating
Customers complaining on Twitter and Facebook – how should you respond?
How many people do you tell if you’ve had poor customer service? It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback
Become an expert in your field: 3 tips for using Twitter as research tool
In any field of expertise, you will find insights on Twitter that you cannot get elsewhere. The problem is that there is so much information. Twitter is now one of the world’s biggest search engines. There are various ways of searching for people, organisations,
10 tips for taking the plunge in (business) social media
We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat. And if I’m honest, I am slightly
3 Eureka! moments for getting buy in for social media from your boss
Getting senior management to see why social media can help achieve strategic business goals is easier said than done. It can take years to build a strong social media network that generates real business leads and for risk averse organisations like Greater
Social media evaluation: Is getting comments on your blog still the Holy Grail?
Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave the debate open? Not even if you have been asked as an expert in the field to share your thoughts? The reality is that
Social media in business – how do I get my blog noticed on Google?
There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. Write about them in an engaging and useful way. And then get your blog noticed by the people you are
Communicating academic research – does social media have a role?
There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate
Social media is changing crisis communications – are you prepared?
I recently ran a short workshop on managing your online reputation for the Yorkshire & Lincolnshire group of the Chartered Institute of PR. We had a mixture of in house PR practitioners and consultants working with clients across a number of sectors.
Ten easy ways to use LinkedIn for networking
This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals
Driving traffic to your Facebook page: Don’t put all your eggs in one basket
Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go
The Charity 100 Social Index: The link between social media strategy and financial strength of charities
This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and
Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained
Why Housing Associations need to embrace social media
Is the social housing sector being over cautious in not embracing social media? Members of The Guardian’s housing network certainly think so. In February a poll of Guardian housing network members revealed that 83 per cent do not think the housing
Content is king: How social media has given greater credibility to communications in business
When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns
Is your company at risk from your employees using social media?
This blog first appeared on the Chief Learning Officer Middle East – The Social Network Community for L & D and HR Professionals website Employers are in a dilemma. How should they manage their employees’ use of social media? Many bosses
What are the social media risks and opportunities for professional firms?
What are the greatest risks from social media for law firms? This was one of the topics I covered at a talk I was invited to give to the Professional Services Marketing Community in Dubai – as well as looking at the opportunities. Delegates were in
How social media can boost your students’ employability skills
Using social media to get a job Do your students know that their personal digital footprint could cost them a job? Do you know how to advise them on using social media platforms such as Linkedin, Twitter and blogs to get work? Our eBook, From Student
Students told to clean up their twitter profiles if they want work
Recent news about Twitter trolls targeting Tom Daley and Kirstie Allsop shows that teenagers don’t have a clue about the long term impact of their online actions. Academics, teachers, parents and career advisers are usually not social media savvy
The five Facebook faux pas that could cost you a job
Guest blog by Sarah Larby The five Facebook faux pas that could cost you a job Like many people, I saw social media as a way of keeping in contact with friends, uploading photos and following trends and celebrities. However, having read Northern Light’s
UCAS shows universities and businesses how to use Facebook for real customer engagement
A’ Level results are out. Great excitement for some, disappointment for others – and uncertainty for large numbers. Will their university of choice still accept them if they just missed a grade? The hard work has started at both UCAS and
Have you just graduated? Is your Facebook hindering or helping you to get a job?
Have you ever looked at your Facebook or Twitter profile as if you were an employer? Would you recruit yourself? Jobhunting eBook on social media for students We have just written an eBook, From Student to Salary with Social Media, to help students
Three year success plan for university students to get a job – with networking and social media
As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’
Is it time for all senior executives to understand the principles of business-focused social media?
What percentage of senior executives – of UK FTSEs and corporates – would you expect to be on LinkedIn? To be honest, I was trying to guess and couldn’t decide. There are plenty of reasons for senior people NOT to be using social media, but
Ten highly successful income generation ideas for your business
Here are a few of the tips and insights that I took away from Nigel Botterill’s masterclass. Give a talk about your own expertise and learn from it. Use your archive materials. Monthly newsletters need to be monthly. Information marketing has enormous
9 tips for insolvency practitioners – learn from #HMVemployees and don’t get caught out by Twitter
We have worked with insolvency practitioners for more than 20 years. Without doubt, the most difficult part of their job is making people redundant. It’s an extremely pressured job and when you go into a company, your legal duty is to protect the
The genie is out of the bottle – social media is here to stay. Are you managing it or avoiding it?
Lucy Kellaway wrote in her FT column this week about the distraction of social media and her own ‘cyber loafing’ at work. She rightly points out that corporate response to internet abuse is ‘wildly inadequate’, with most companies relying
Google changed its algorithms this week – three steps to ensure your website is highly ranked
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made –
Be inspired by Victoria Tomlinson and the story behind Northernlights PR
Listen to Griselda K Togobo interview Victoria Tomlinson: This is a great interview (if I may say so myself ) especially the tips around building a business and balancing it with family and relationships. http://www.awovi.com/be-inspired-by-victoria-tomlinson-and-the-story-behind-northernlights-pr/
What businesses can learn from mental health practitioners
I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using
Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy
We’re always looking for examples of businesses that use social media well. Its immediacy can be both a blessing and a challenge in PR. One company that uses social media really well is Petplan. As a B2C pet insurance company, they have a great presence
Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people
Senior people are struggling to understand and use Twitter. Here are 7 easy Twitter training steps for senior people to get you started and be strategic. Learn how to target potential new customers and build relationships with them – a new form
Female entrepreneur selected as BBC expert woman on social media and business
The BBC has chosen and trained Victoria Tomlinson, chief executive of Northern Lights PR, as one of their stable of expert women. The communications consultancy is based in Harrogate and Dubai. The BBC’s initiative aims to address the lack of female
Why are housing associations and social media still not walking hand in hand?
It’s been just over a year since we in Harrogate put together our e-guide on Social Media for Housing Associations and talked about how housing associations need to embrace social media and marketing. But 12 months on it seems that there are still not
Social media and REF score: how universities are helping academics to increase engagement
The Guardian recently highlighted how public engagement for universities is changing. Engagement as a two-way process is now a necessary part of university research and the publication of academic work. But for many academics and researchers, it involves
Can social media help reinvent the High Street and are there any lessons corporates can learn?
Social media has long since gone beyond the realms of chatting with friends, to being a key tool in business. And recently the Daily Telegraph said it could play a vital role in boosting retail sales. Most shops have Facebook pages and Twitter, but how
Why your business needs you to write thought leadership papers
Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In
WonkComms, social media, and the power of a shareable idea
I recently attended WonkComms in the North: what’s the future of think tank communications? in York. I was there with one of my other hats on – representing regional charity, Involve Yorkshire & Humber* – to discuss tactics for communicating
Do you want to be part of our Social Media Experiment? #SocMedX
Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make
Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?
This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about
Social media audits for corporates and universities: Part one
The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However,
How to create a social media strategy for universities
If you are new to social media, where do you start? This is the challenge facing university departments across the world. Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy.
Impact and the REF – and the role of social media for economic and social impact
What is academic research for? As a REF manager recently said “This is not a question that academics have had to consider in the past. Measuring impact is a completely new concept.” The rules of how the UK government funds research have changed.
Professional services firms and social media – too old at 50?
I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply
Building social media into your stakeholder engagement strategy
Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities
Five forms of social media anxiety – and what to do about them
Catherine Manthorpe works at the University of Hertfordshire and has been exploring how academics use social media to support their research. She has noticed that there is a broad divide between those that have enthusiastically embraced social media
How do businesses make the most of the Tour de France Grand Depart?
The world’s biggest sporting event, the Tour de France, is coming. For those outside of Yorkshire, you can’t have escaped the media hype about the Grand Depart touring “God’s Own County”. For those in Yorkshire, the swarms of roaming road resurfacing
New Northern Lights workshops guide way through social media maze
Northern Lights PR has launched a new series of workshops to help business leaders understand the nuances of social media and then use it strategically to target and win new customers. In the first workshop in Harrogate earlier this month more than 20
Ten step guide to online reputation management – part one
Andy Warhol was wrong when he said everyone in the future will have their fifteen minutes of fame. Today, we’re all famous, all of the time. Every aspect of our life is played out in the full glare of the social media spotlight and, while this new era
Ten step guide to online reputation management – part two
In last week’s blog about online reputation management, I looked at the importance of online branding, how to check your online reputation and how to respond to negative comments. In this instalment, I dig deeper and look the rising tiding of cyber
The Apple Watch arrives – but what are the implications of wearable technology for business?
Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together,
What is the best social media platform? Part One
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can
How employers are using social media to find students
Victoria Tomlinson of Northern Lights had two speaking slots at the University of Southampton’s HealthPharma Conference in the summer. The first one was talking to students about how employers are using social media – both to check out behaviours
Should CEOs be on twitter? Why they should – and why they shouldn’t
The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to
10 Top Tips for doing business in Abu Dhabi – UAE
I was delighted to recently meet the UKTI Women in Business delegation visiting the UAE. I had been asked to share my experience about what to consider when doing business in the UAE and specifically in Abu Dhabi. These were my 10 tips: Remember that
How will Periscope or Meerkat benefit business?
Two new contenders crashed onto the social media scene last week – Periscope and Meerkat. Both are live video streaming apps and their arrival is already being hailed as a revolutionary moment in the way we communicate with customers and with each other.
How to create your personal brand – and why it will get you promoted and on boards
I have spent the last two years listening to women talking about their career aspirations, the barriers they face and the help they need to be recognised and win those board positions. One of the key things that has emerged is that few women are good
Retweet with comment is latest bonus for businesses on Twitter
The race to remain popular in the fickle world of social media is relentless and it fuels a constant tidal wave of updates and new features across every platform. However, Twitter have outdone most with eight updates and new features this year – four
How will social media benefit professional services firms?
In a major new piece of research, Northern Lights has ranked Yorkshire’s leading law firms based on the strength of their online presence and asked how are law firms winning business online? As part of the research, Communications Director Ben Pindar
How can businesses use live video apps like Periscope?
Back in April I talked about how Periscope could benefit business as it was launched to the world. This new live video streaming app from the people at Twitter allows anybody in the world to broadcast what they are doing live, simply by using a mobile
A-Z of social media – 120 glossary definitions for content marketing and social media
Content marketing, blogging and social media are all now recognised as hugely important tools for businesses looking to acquire new customers, target key individuals and build relationships. However, this new digital marketing landscape is awash with
Reaching out to wider audiences – how to help researchers develop effective social media strategies
Catherine Manthorpe works at the University of Hertfordshire and after attending a one-day Training Gateway course on ‘how to develop a social media strategy’, led by Victoria Tomlinson, founder and chief executive of Northern Lights PR , has become
Life beyond 140? Twitter considers 10,000 characters and Ben was right!
This is my smug face. I’ve made some bold predictions in my time and this is one of those rare occasions when I get to say “I was right!” – I’m hoping few will remember my claim that Google+ will be the next big thing. Twitter is going to increase
Does social media work for B2B businesses?
Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting
Six things Donald Trump teaches business about social media
It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many
What are the trends in Social Media? What you need to know
This blog first appeared on PRiME, an online magazine for women in their prime and looks at the trends in social media. There are some great blogs around at the moment about trends in social media. I share some of these blogs and talk about the underlying
Retirement – the business risk that is never mentioned?
Retirement. Is this one of the biggest unspoken risks in a business? In the last year I have been to a number of reunions, celebration dinners and parties and noticed that the conversation is increasingly revolving around retirement. Since I am planning
8 things Kim Kardashian teaches us about staying safe on social media
Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that
Ten questions every board should be asking about social media
This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders. It’s always hard to know how to explain strategic social media to people who don’t understand it. What angle do you start from? I generally talk through
Is the PR/comms industry dying while we still discuss press releases?
Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.