Social media in business – how do I get my blog noticed on Google?
There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. Write about them in an engaging and useful way. And then get your blog noticed by the people you are
Were there any killer tips to improve SEO at the ThinkVisibility conference?
Were there any killer tips to improve SEO at the ThinkVisibility conference? In our pursuit to improve SEO (search engine optimisation) skills, three of the Northern Lights team attended the ThinkVisibility conference in Leeds this Saturday. Thanks
PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking
PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that
8 Link Building Strategies to Promote Your Website
Jonny Ross, associate of Northern Lights PR As more and more companies are recognising the importance of their online profile and the potential benefits to be gained by digital marketing and social retail, interest in search engine marketing and SEO –
Google changed its algorithms this week – three steps to ensure your website is highly ranked
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made –
Search engine optimisation training (SEO) – what is a good bounce rate for a website?
We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics,
Are PR professionals going to get serious about strategic blogging?
In the last year we have been trying to recruit a senior member of our team. We have interviewed in-house and agency PR people, journalists, social media specialists. But very few are able to combine good old fashioned PR with online skills. And
Professional services firms and social media – too old at 50?
I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply
Ten step guide to online reputation management – part two
In last week’s blog about online reputation management, I looked at the importance of online branding, how to check your online reputation and how to respond to negative comments. In this instalment, I dig deeper and look the rising tiding of cyber