Please subscribe:

Tag: Search Engine Optimisation

Julie and Julia

What do you do on a miserable, cold Bank Holiday weekend?  Too wet to garden, I went self-indulgent and rented out the films I never got to see in the cinema. Settling down to Julie and Julia, I realised a key theme of the film was that of blogger Julie

Why Is Blogging Great For SEO?

Today we have asked Phil Byrne, one of the UK’s foremost Web optimisation experts, to give us his take on blogs and their importance to good SEO. Here are his tips for the day

Open your eyes to using video to win business

A key theme at the recent Learning Technologies Exhibition 2011 (which I went along to with my client MyKnowledgeMap, a learning software and consultancy provider) was the use of video in learning, staff training and engagement, internal communications

Why are good web designers and SEO advisers so hard to find?

This year has been one of great disappointment in finding and working with good web designers and SEO advisers.  It seems we are going through another cycle when the ‘techies’ are disconnecting with businesses. Why do we say this? 1.      

Were there any killer tips to improve SEO at the ThinkVisibility conference?

Were there any killer tips to improve SEO at the ThinkVisibility conference? In our pursuit to improve SEO (search engine optimisation) skills, three of the Northern Lights team attended the ThinkVisibility conference in Leeds this Saturday.  Thanks

8 easy steps to improve your search engine rankings

I mentioned that I have been on a social-media-holiday-reading-fest.  A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs.  SEO is writing website and blog copy in a way that search engines can

PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking

PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that

How did the PR industry lose the social media battle?

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In

How did the PR industry lose the social media battle?

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In

Google is changing – will keywords become obsolete?

Social media is now seen as a serious business tool - but business leaders are still not sure how to use it.

Search engine optimisation training (SEO) – what is a good bounce rate for a website?

We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics,

Professional services firms and social media – too old at 50?

I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply