Please subscribe:

Tag: Reputation Management

Toyota needs ’emotional’ leadership

Toyota drivers ‘should not panic’.  That was what Miguel Fonseca said at 7.50am on Friday morning. Painful. Toyota UK’s managing director admitted the Prius hybrid had brake problems, but there was no need for a recall. The interview was

Social media is changing crisis communications – are you prepared?

I recently ran a short workshop on managing your online reputation for the Yorkshire & Lincolnshire group of the Chartered Institute of PR.   We had a mixture of in house PR practitioners and consultants working with clients across a number of sectors.

Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age

In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained

Share this too – Part Two

Last week I reviewed the CIPR’s new book on social media, Share this Too.  I wanted to pull out a nugget from each of the 30 contributors, so covering the rest here, part two. 1.      Sharon O’Dea Sharon’s chapter on gamification disturbed

Is the PR/comms industry dying while we still discuss press releases?

Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.