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Tag: Public Relations

More BME PR practitioners – and one BME Prime Minister

by Gabriel St Aimee, Intern at Northern Lights PR Without intending to evangelise, PR is needed for the BME community, not just for diversity but for the industry – despite the current debate. PR could be used to alleviate the overly saturated careers,

What do celebrity Kate Moss and African republic Rwanda have in common?

The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover.  The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public

PR through the medium of cake baking

by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse

5 reasons why Asian businesses have historically not ‘done PR’…and how the tide is turning

by Kulbir Sandhu, Intern at Northern Lights PR The first generation of Asian entrepreneurs were a unique bunch. By and large, they were successful, worked incredibly hard and achieved the aims they had set out to achieve – namely to be self-sufficient

Is Public Relations right for your business? Three tips for choosing a PR agency

I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing

What Makes A Good Blog and Do They Have A Future?

The Liberal Democrats have had better months. The will they won’t they regarding the Eastleigh By-election is enough to deal with, without the reveal by Channel 4 about Lord Rennard. And of course, there is Chris Huhne’s guilty plea to add to the

Be inspired by Victoria Tomlinson and the story behind Northernlights PR

  Listen to Griselda K Togobo interview Victoria Tomlinson: This is a great interview (if I may say so myself ) especially the tips around building a business and balancing it with family and relationships.

Making the most of media relations

Northern Lights communications director Ben Pindar is a former journalist who has worked both at national and regional level. Here he shares his thoughts on how best to engage with the media. Legendary British publishing magnate Lord Northcliffe famously

Keeping business communications alive over the holiday season

It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to

The nightmare of becoming a PR client

After 30+ years working in PR – in-house and then setting up and running Northern Lights – we launched Next-Up last year, a business to help people use their skills and find opportunities in unretirement. Initially Next-Up was far more of a consumer