A number of clients are looking for directors of communications.
I’ve noticed a recurring theme with several clients recently. A number are looking for directors of communications. It struck me today that these are all very senior, strategic posts and each client sees these positions as absolutely critical to the
The right internship to increase your employability in PR
I knew that graduating in 2009 was going to be difficult, and my best options were either to look at doing a master’s degree, or to find a good internship or graduate training programme. I favoured the first option at first because I couldn’t find
We need to add value to our website – Quick! Let’s add a news feed…
I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years. I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so
Run a dynamic internship – without the resources of a FTSE 100 corporate
It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills. When Heather McGregor of Taylor Bennett told me
More BME PR practitioners – and one BME Prime Minister
by Gabriel St Aimee, Intern at Northern Lights PR Without intending to evangelise, PR is needed for the BME community, not just for diversity but for the industry – despite the current debate. PR could be used to alleviate the overly saturated careers,
What do celebrity Kate Moss and African republic Rwanda have in common?
The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover. The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public
Ten ways to Engage! an audience through social media – with thanks to Brian Solis
I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their
Ten steps from Trust Agents to improve your social media engagement
What a great book – but I wish I had read this ages ago! Even though I am only halfway through Trust Agents by Chris Brogan and Julien Smith, I am already realising so many things we can tweak in our social media activities. The book starts slowly,
10 take-aways from the CBI conference to make you feel optimistic (mostly)
I was delighted to be the guest today of the CBI at their annual conference in London – representing higher education through Bradford University School of Management. David Cameron had apparently said he wanted to be ‘sunrise uplift’ from now on
5 reasons why Asian businesses have historically not ‘done PR’…and how the tide is turning
by Kulbir Sandhu, Intern at Northern Lights PR The first generation of Asian entrepreneurs were a unique bunch. By and large, they were successful, worked incredibly hard and achieved the aims they had set out to achieve – namely to be self-sufficient
How do you get your director featured in national press?
Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press. Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment
Is Public Relations right for your business? Three tips for choosing a PR agency
I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing
Content is king: How social media has given greater credibility to communications in business
When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns
This week’s PR blunders – and one outstanding success
There have been three shocking PR blunders this week that every student and practitioner of PR and communications should analyse. But I also heard a media interview on Saturday which was a textbook case of how to own the interview, answer the question
Journalist turned PR – how to fight back from negative press
This week, a new chapter opened in my career as I joined the fantastic team at Northern Lights PR as an account executive. A ‘proper’ title for someone who trained as a journalist with Thomson Regional Newspapers where job titles were an irrelevance
5 reasons why PR must be linked to your core business
I am blazing. Not for us, but a poor company that must have paid considerable money for a great PR idea – and then have the impact of their campaign lost into the ether. We are helping a client with an internal communications strategy and implementation.
WonkComms, social media, and the power of a shareable idea
I recently attended WonkComms in the North: what’s the future of think tank communications? in York. I was there with one of my other hats on – representing regional charity, Involve Yorkshire & Humber* – to discuss tactics for communicating
Making the most of silly season – managing your PR during summer holidays
The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise.
Businesses need long-term PR strategies – CIPR State of the Profession report 2017
The Chartered Institute of Public Relation’s (CIPR) annual barometer of the PR industry in the UK has been published and it reveals that businesses are responding to the challenging media landscape by focussing on strategy. The CIPR’s State of the
Leaders are failing their PR teams – agencies and corporates alike
Over the years, I have trained communications teams and professionals in everything from internal and crisis comms to social media and presentation skills. I must have trained hundreds in the last few years – and gosh, what insights. My big conclusion?
Is the PR/comms industry dying while we still discuss press releases?
Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.