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Tag: Pr

A number of clients are looking for directors of communications.

I’ve noticed a recurring theme with several clients recently.  A number are looking for directors of communications. It struck me today that these are all very senior, strategic posts and each client sees these positions as absolutely critical to the

The Northern Conference of the CIPR

Just got back from the northern conference of the CIPR – our industry’s professional body – held at West Yorkshire Playhouse. It was a great day and well done to my colleague, Carol Arthur, who chaired this year’s conference. Keynote speakers

Should children be put into the PR limelight?

Mary Portas this morning gives her usual forthright views on brand David Cameron in the Telegraph. In the midst of this she puts her view that Cameron should keep his children out of the public eye. “As far as his general image goes, it’s also

Selling makes me cringe

‘Marketing is for failed sales people’.   I heard this comment at a client’s this week and was both shocked and intrigued at the same time. Coming from a product driven company with a highly professional and driven sales team, this is apparently

Is blogging changing the role of PR?

This. is the question that I have been asked today by a PR student.  She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in

The right internship to increase your employability in PR

I knew that graduating in 2009 was going to be difficult, and my best options were either to look at doing a master’s degree, or to find a good internship or graduate training programme. I favoured the first option at first because I couldn’t find

Foursquare: check in and check out of Facebook?

With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be

Help – I said yes to a radio interview

We need to add value to our website – Quick! Let’s add a news feed…

I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years. I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so

More transforming social media tips

My last blog covered the tips I took away from the CIPR Northern conference. But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be

You Leave and you Learn

by Gabriel St Aimee, Intern at Northern Lights PR My first week as a PR & Marketing intern with Northern Lights has just ended and WOW!!! My Student Brain is fried. I have learnt so much but it can all be summarised into one theme- getting it right

Social Media in Modern PR Communications

by Shaheeb Tanwir, Intern at Northern Lights PR PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the

Run a dynamic internship – without the resources of a FTSE 100 corporate

It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills. When Heather McGregor of Taylor Bennett told me

Skills 4 Work or Skills 4 Life?

by Liane Clarke, Intern at Northern Lights PR The final week of the Internship and as we prepare for our final presentations to Northern Rail, Hallmark, Bradford School of Management and Northern Lights, each of us is reflecting upon the internship and

Universities think PR exists in a fantasy land!!

by Mohammed Waheed, Intern at Northern Lights PR Student with high expectations When you attend university you think you are the “bee’s knees” and you will learn everything you need to know to be very successful in your future profession, however,

More BME PR practitioners – and one BME Prime Minister

by Gabriel St Aimee, Intern at Northern Lights PR Without intending to evangelise, PR is needed for the BME community, not just for diversity but for the industry – despite the current debate. PR could be used to alleviate the overly saturated careers,

What do celebrity Kate Moss and African republic Rwanda have in common?

The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover.  The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public

Ten ways to Engage! an audience through social media – with thanks to Brian Solis

  I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their

Ten steps from Trust Agents to improve your social media engagement

What a great book – but I wish I had read this ages ago!  Even though I am only halfway through Trust Agents by Chris Brogan and Julien Smith, I am already realising so many things we can tweak in our social media activities. The book starts slowly,

10 take-aways from the CBI conference to make you feel optimistic (mostly)

I was delighted to be the guest today of the CBI at their annual conference in London – representing higher education through Bradford University School of Management. David Cameron had apparently said he wanted to be ‘sunrise uplift’ from now on

PR in the Boardroom

Peter Finnegan and Filiz Ozakinci are the Chartered Institute of PR’s student reps at Leeds Metropolitan University.  They attended a guest lecture on ‘PR in the Boardroom’ given by Northern Lights PR’s chief executive Victoria Tomlinson as part

The life changing internship in PR and comms

By Nafisa Shafiq The new Northern Lights Interns will be starting next month (congrats to ‘fab four’!) and unbeknown to them, they will be embarking on a rollercoaster ride – the kind that you queue an hour for, scream throughout and then at the

Stepping out of the IT bubble into PR

by Naimah Sheikh, Intern at Northern Lights PR It’s already the end of the first week at the Northern Lights PR as an intern, and it has flown by. It’s been a challenging five days but we have laid the foundations of building new relationships and

PR through the medium of cake baking

by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse

How to run a successful internship

Successful internships are those that will have clout on CVs by genuinely adding value to the intern and the employer. We’ve just finished the second year of our internship for black and minority ethnic graduates at Northern Lights PR (based on Taylor

5 reasons why Asian businesses have historically not ‘done PR’…and how the tide is turning

by Kulbir Sandhu, Intern at Northern Lights PR The first generation of Asian entrepreneurs were a unique bunch. By and large, they were successful, worked incredibly hard and achieved the aims they had set out to achieve – namely to be self-sufficient

How do you get your director featured in national press?

Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press.  Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment

Is Public Relations right for your business? Three tips for choosing a PR agency

I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing

How did the PR industry lose the social media battle?

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In

Content is king: How social media has given greater credibility to communications in business

When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns

This week’s PR blunders – and one outstanding success

There have been three shocking PR blunders this week that every student and practitioner of PR and communications should analyse.  But I also heard a media interview on Saturday which was a textbook case of how to own the interview, answer the question

Why B2B Can’t Ignore Blogging

At the end of 2011, there were: 181,000,000 blogs worldwide 18,700,000 million bloggers (6.7m on blogging websites, 12m using social networks) [source: Nielson] Everyone and his dog seems to have a blog (or web-log) nowadays! But while the B2C sector

Journalist turned PR – how to fight back from negative press

This week, a new chapter opened in my career as I joined the fantastic team at Northern Lights PR as an account executive.  A ‘proper’ title for someone who trained as a journalist with Thomson Regional Newspapers where job titles were an irrelevance

5 reasons why PR must be linked to your core business

I am blazing.  Not for us, but a poor company that must have paid considerable money for a great PR idea – and then have the impact of their campaign lost into the ether. We are helping a client with an internal communications strategy and implementation. 

WonkComms, social media, and the power of a shareable idea

I recently attended WonkComms in the North: what’s the future of think tank communications? in York. I was there with one of my other hats on – representing regional charity, Involve Yorkshire & Humber* – to discuss tactics for communicating

Making the most of media relations

Northern Lights communications director Ben Pindar is a former journalist who has worked both at national and regional level. Here he shares his thoughts on how best to engage with the media. Legendary British publishing magnate Lord Northcliffe famously

Making the most of silly season – managing your PR during summer holidays

The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise.

Why should SMEs consider PR?

New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number

7 ways for charities to increase membership

I have helped charities for most of my life – it’s how I got into PR! It is always a challenge to deliver all the things you want with limited resources; usually people and money. But in this last month I have spotted a number of opportunities that

How to get to the top of Google – Jaffa Cakes and Bake Off!

Last night I watched Bake Off and – no doubt, like millions of others – thought, why don’t I make Jaffa Cakes? Are they difficult?

Businesses need long-term PR strategies – CIPR State of the Profession report 2017

The Chartered Institute of Public Relation’s (CIPR) annual barometer of the PR industry in the UK has been published and it reveals that businesses are responding to the challenging media landscape by focussing on strategy. The CIPR’s State of the

Leaders are failing their PR teams – agencies and corporates alike

Over the years, I have trained communications teams and professionals in everything from internal and crisis comms to social media and presentation skills. I must have trained hundreds in the last few years – and gosh, what insights. My big conclusion? 

Is the PR/comms industry dying while we still discuss press releases?

Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.

The nightmare of becoming a PR client

After 30+ years working in PR – in-house and then setting up and running Northern Lights – we launched Next-Up last year, a business to help people use their skills and find opportunities in unretirement. Initially Next-Up was far more of a consumer