Run a dynamic internship – without the resources of a FTSE 100 corporate
It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills. When Heather McGregor of Taylor Bennett told me
More BME PR practitioners – and one BME Prime Minister
by Gabriel St Aimee, Intern at Northern Lights PR Without intending to evangelise, PR is needed for the BME community, not just for diversity but for the industry – despite the current debate. PR could be used to alleviate the overly saturated careers,
Ten easy ways to use LinkedIn for networking
This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals
10 event organiser inside secrets to guarantee senior people attend events
“We send out so many invitations – but the right people never attend events.” It doesn’t matter where you are in the world, this seems to be one of the biggest challenges for marketing teams. I have now heard this comment dozens of times just
The power of networking in large corporates – are your coffees strategic?
Over the last year I have run a number of sessions on networking, both for global corporates and for universities. While the sessions for universities have tended to focus on networking skills for a job, and particularly on how to walk into a room full
Networking tips – making the most of business events
Networking events are a powerful tool in the business arsenal. Cold calls are exactly that, cold and inpersonal, but networking events and business conferences allow you to walk up to your target client and shake them warmly by the hand. You can start
How to moderate (facilitate) a panel of diverse cultures
Working in Dubai, perhaps now the global hub of conferences, you can see first hand the challenge of creating a great event with very diverse cultures and managing issues from language to presentation styles. For a moderator (or facilitator) it can be
6 ways to use LinkedIn for a new career – for 50 and 60 year olds!
The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for a new job, a City finance role. She’s also got ideas for a business and I was helping her look at options and