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Tag: Media Relations Case Study

Clugston – maximising TV opportunities

Stephen Martin, CEO of the Clugston Group, filmed a new Channel 4 reality TV programme “Undercover Boss”. Northern Lights were appointed to maximise the PR potential. We created a campaign to position Clugston as a leader in the construction and logistics

University of Leeds Faculty of Medicine and Health – communicating the impact of international research

A third of research income of the University of Leeds is allocated to the Faculty of Medicine and Health. Converting complex pieces of research into PR stories, NL helped scientists reach target audiences, including key funders, potential commercial partners,

Media training York St John University’s VC and top team – delivering confidence and skills

York St John University is a campus based university close to the city walls in York.  A growing and popular university the challenge for its marketing director was to ensure that the newly appointed senior management team could deal positively and confidently

Hanson Green – How do we get our director featured in national press?

Our client, Hanson Green – leading boardroom recruiters – asked us to get national coverage on the appointment of Nick Aitchison as director. This is how we got coverage in the Telegraph and other key media. 1.       Agree the media We targeted

The National Centre for Post-Qualifying Social Work at Bournemouth University – promote the centre and its new national status

  Professor Keith Brown is director of the National Centre for Post-Qualifying Social Work at Bournemouth University.  We were asked to promote the centre and its new national status, establish Keith as a commentator on issues around protecting