We need to add value to our website – Quick! Let’s add a news feed…
I have an ongoing love-hate relationship with accountants and accountancy firms that stretches back over 10 years. I’ve worked in software companies with products we marketed to accountants – Hyperion Solutions, Coda Group and IRIS Software – so
Ten ways to Engage! an audience through social media – with thanks to Brian Solis
I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their
Five good reasons why Facebook is good for business
When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing
Where should internal communications sit – in HR or external communications?
This was the question that a client emailed me last week and it set me thinking. My immediate response was, it has to be in external comms. Then I started thinking about some companies where they have outstanding HR teams and it would sit more naturally
Professional services firms and social media – too old at 50?
I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply
How will Periscope or Meerkat benefit business?
Two new contenders crashed onto the social media scene last week – Periscope and Meerkat. Both are live video streaming apps and their arrival is already being hailed as a revolutionary moment in the way we communicate with customers and with each other.