Gaming the (social media) system – consensual spam or the way to generate business?
I have been struggling with one aspect of social media. Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on? When I started out in social media I was quite clear in my own mind that the aim should be about
Ten ways to Engage! an audience through social media – with thanks to Brian Solis
I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their
To tweet or not to tweet? SMEs divided over social media
By Chris Gorman, Forum of Private Business Like it or loathe it, it would appear that social media for SMEs is here to stay. Hailed by supporters as game-changing and revolutionary but derided by detractors as fickle and faddish, sites like Twitter and
Five good reasons why Facebook is good for business
When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing
Become an expert in your field: 3 tips for using Twitter as research tool
In any field of expertise, you will find insights on Twitter that you cannot get elsewhere. The problem is that there is so much information. Twitter is now one of the world’s biggest search engines. There are various ways of searching for people, organisations,
10 tips for taking the plunge in (business) social media
We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat. And if I’m honest, I am slightly
3 Eureka! moments for getting buy in for social media from your boss
Getting senior management to see why social media can help achieve strategic business goals is easier said than done. It can take years to build a strong social media network that generates real business leads and for risk averse organisations like Greater
Social media evaluation: Is getting comments on your blog still the Holy Grail?
Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave the debate open? Not even if you have been asked as an expert in the field to share your thoughts? The reality is that
Communicating academic research – does social media have a role?
There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate
Ten easy ways to use LinkedIn for networking
This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals
Three magical tips to ensure winning success from emailed introductions – LinkedIn and Outlook
In the last month several people have mentioned how they’ve been contacted with email requests from people they don’t know – but often through people they know a bit. I got into a discussion with one of these people about this whole issue of email
Driving traffic to your Facebook page: Don’t put all your eggs in one basket
Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go
If you have one shred of doubt left about the business value of LinkedIn…….
If you have one shred of doubt left about the business value of LinkedIn……. Read this! Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and
Four easy steps for fee earners to win business from LinkedIn
A year ago, when I wrote our free ebook on social media for business, we knew that LinkedIn would work – but we didn’t really have the evidence. Now a year on, we are starting to hear great stories. So here are the ways that your business can win
Why your LinkedIn profile must be 100% complete – and how to do it
I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending
Is your company at risk from your employees using social media?
This blog first appeared on the Chief Learning Officer Middle East – The Social Network Community for L & D and HR Professionals website Employers are in a dilemma. How should they manage their employees’ use of social media? Many bosses
How social media can boost your students’ employability skills
Using social media to get a job Do your students know that their personal digital footprint could cost them a job? Do you know how to advise them on using social media platforms such as Linkedin, Twitter and blogs to get work? Our eBook, From Student
Three year success plan for university students to get a job – with networking and social media
As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’
Is it time for all senior executives to understand the principles of business-focused social media?
What percentage of senior executives – of UK FTSEs and corporates – would you expect to be on LinkedIn? To be honest, I was trying to guess and couldn’t decide. There are plenty of reasons for senior people NOT to be using social media, but
Google changed its algorithms this week – three steps to ensure your website is highly ranked
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made –
Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?
This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about
Professional services firms and social media – too old at 50?
I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply
New Northern Lights workshops guide way through social media maze
Northern Lights PR has launched a new series of workshops to help business leaders understand the nuances of social media and then use it strategically to target and win new customers. In the first workshop in Harrogate earlier this month more than 20
Director LinkedIn profiles – how to write them?
Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion and commitment for their company or organisation. And take care if you are actively
What is the best social media platform? Part One
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can
Should CEOs be on twitter? Why they should – and why they shouldn’t
The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to
Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure
6 ways to use LinkedIn for a new career – for 50 and 60 year olds!
The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for a new job, a City finance role. She’s also got ideas for a business and I was helping her look at options and