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Tag: Linkedin


After a late night with the interns and putting them up at our homes, I started early by cooking a full Yorkshire breakfast for everyone from bacon and eggs to tomato and beans. The rest of our team joined us and we talked about our own internship ideas

Learning from Linkedin

A lot of our clients don’t ‘get’ Linkedin.  They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts. What could they get from Linkedin? One of the answers is

Six amazing social media tips to transform your business

OK, these tips may not exactly transform your business but they are very good.  And I’m following one of the tips myself which is to do better blog headlines. I’ve spent the day in Durham at the CIPR’s northern conference.   It’s not often

More transforming social media tips

My last blog covered the tips I took away from the CIPR Northern conference. But I couldn’t cover all the gems I want to share with our clients in one blog.  So here are the follow on points on social media that every business certainly needs to be

Gaming the (social media) system – consensual spam or the way to generate business?

I have been struggling with one aspect of social media.  Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on? When I started out in social media I was quite clear in my own mind that the aim should be about

Ten ways to Engage! an audience through social media – with thanks to Brian Solis

  I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their

5 things not to do on LinkedIn!

We’ve been running a number of social media workshops for our clients – and picking up stories of people running into trouble with LinkedIn because they didn’t know the rules before using it! So to spare your business similar embarrassments, here

Don’t get left behind! Even ‘dinosaur businesses’ are into social media

This blog first appeared as a guest blog for The Forum of Private Business, following their recent survey on the number of SMEs using social media.       Don’t get left behind!  Even ‘dinosaur businesses’ are into social media Do

To tweet or not to tweet? SMEs divided over social media

By Chris Gorman, Forum of Private Business Like it or loathe it, it would appear that social media for SMEs is here to stay. Hailed by supporters as game-changing and revolutionary but derided by detractors as fickle and faddish, sites like Twitter and

How to recruit through LinkedIn?

‘Do you know any way to do recruitment on/via LinkedIn?’  I was recently asked this by a fellow PR professional – and it struck me it would be a good blog topic. For those still new to LinkedIn it is an online networking site.   Many people say

Five good reasons why Facebook is good for business

When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing

Open your eyes to using video to win business

A key theme at the recent Learning Technologies Exhibition 2011 (which I went along to with my client MyKnowledgeMap, a learning software and consultancy provider) was the use of video in learning, staff training and engagement, internal communications

5 key social media issues for the UK’s business leaders

I’ve spent the last two months writing a book, ‘Why you can’t ignore social media in business – practical tips and case studies’.  It will be available free to download from our website from early March. There are ten interviews with business

Become an expert in your field: 3 tips for using Twitter as research tool

In any field of expertise, you will find insights on Twitter that you cannot get elsewhere. The problem is that there is so much information. Twitter is now one of the world’s biggest search engines. There are various ways of searching for people, organisations,

10 tips for taking the plunge in (business) social media

We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat.  And if I’m honest, I am slightly

3 Eureka! moments for getting buy in for social media from your boss

Getting senior management to see why social media can help achieve strategic business goals is easier said than done. It can take years to build a strong social media network that generates real business leads and for risk averse organisations like Greater

Social media evaluation: Is getting comments on your blog still the Holy Grail?

Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave the debate open? Not even if you have been asked as an expert in the field to share your thoughts? The reality is that

The Six Keys to the Success of The Yorkshire Mafia

  The LinkedIn group, The Yorkshire Mafia is a really great social media success.  With more than 7,000 members joining in just over two years, there is a lot to learn from why this group is so successful. I spoke to Geoff Shepherd, founder, at

Communicating academic research – does social media have a role?

There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate

Social media – friend or foe to employers?

A new report ‘Social Media and Employment’ is a must-read for employers, employees and graduates looking to find their first job. Produced for the Glasgow Employer Board, the report looks at the implications of social media on employment and recruitment

Ten easy ways to use LinkedIn for networking

This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals

Three magical tips to ensure winning success from emailed introductions – LinkedIn and Outlook

In the last month several people have mentioned how they’ve been contacted with email requests from people they don’t know – but often through people they know a bit.  I got into a discussion with one of these people about this whole issue of email

Driving traffic to your Facebook page: Don’t put all your eggs in one basket

Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go

If you have one shred of doubt left about the business value of LinkedIn…….

If you have one shred of doubt left about the business value of LinkedIn……. Read this!  Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and

Why are you bothering with LinkedIn?

In the last month I have been increasingly irritated with the growing number of LinkedIn invitations where the person has just used the standard invitation ‘I’d like to add you to my professional network’ in their email. I reckon in the last month

I’m in a mess with LinkedIn – what do you advise?

Last year I wrote an ebook on social media for business.  In it I outlined what I thought the rules should be for connecting to people on LinkedIn.  These are that they should be people who –          You do business with –         

Four easy steps for fee earners to win business from LinkedIn

A year ago, when I wrote our free ebook on social media for business, we knew that LinkedIn would work – but we didn’t really have the evidence.  Now a year on, we are starting to hear great stories. So here are the ways that your business can win

Why your LinkedIn profile must be 100% complete – and how to do it

I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending

Is your company at risk from your employees using social media?

This blog first appeared on the Chief Learning Officer Middle East – The Social Network Community for L & D and HR Professionals website Employers are in a dilemma.  How should they manage their employees’ use of social media? Many bosses

How social media can boost your students’ employability skills

Using social media to get a job Do your students know that their personal digital footprint could cost them a job?  Do you know how to advise them on using social media platforms such as Linkedin, Twitter and blogs to get work? Our eBook, From Student

Students must be educated in social media

Are teachers and academics short changing our young people? In academic and educational circles, many have been slow to adopt social media – and there are still those who are dismissive of social media as a lot of silliness.  Perhaps an element of

Three year success plan for university students to get a job – with networking and social media

As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’

Is it time for all senior executives to understand the principles of business-focused social media?

What percentage of senior executives – of UK FTSEs and corporates – would you expect to be on LinkedIn?  To be honest, I was trying to guess and couldn’t decide.  There are plenty of reasons for senior people NOT to be using social media, but

Google is changing – will keywords become obsolete?

Social media is now seen as a serious business tool - but business leaders are still not sure how to use it.

Google changed its algorithms this week – three steps to ensure your website is highly ranked

This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made –

Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?

This week Simon Cowell has been tweeting pictures of himself with his new baby.  Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you?  Have you thought about

Professional services firms and social media – too old at 50?

I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply

New Northern Lights workshops guide way through social media maze

Northern Lights PR has launched a new series of workshops to help business leaders understand the nuances of social media and then use it strategically to target and win new customers. In the first workshop in Harrogate earlier this month more than 20

Using LinkedIn to win business

LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to

Director LinkedIn profiles – how to write them?

Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion and commitment for their company or organisation. And take care if you are actively

What is the best social media platform? Part One

At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can

Where are the opportunities for 2015?

Get your board into technology Last week Sony cancelled the release of Hollywood film, The Interview because of computer hacking threats. The company has been slated for this decision – even by President Obama – not just for being weak but because

Should CEOs be on twitter? Why they should – and why they shouldn’t

The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to

LinkedIn profiles – first or third person?!

    How should you write your LinkedIn profile? First person – I am the UK’s leading authority on … Or Third person – John Smith is the UK’s leading authority on …     There is no definitive right or wrong answer and we

Top ten social media predictions for 2016

Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.

3 Essential LinkedIn Steps to Boost Your Career In 2016

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure

How social media sparks relationships and content

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added:

Can you network too much?

Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?

Reaching Your Career Goals in 2017

Are you someone who sets your new career goals? As your goals become more ambitious, you need more evidence and breadth of experience for the best roles. So by planning far ahead, you can think about the skills and track record you might need so you can

3 amazing ways to generate B2B sales leads with social media

Are your sales teams and digital teams working together – you could be amazed at what happens when they do?! Here I share the various ways that social media should be supporting your B2B business development.

6 ways to use LinkedIn for a new career – for 50 and 60 year olds!

The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for a new job, a City finance role.  She’s also got ideas for a business and I was helping her look at options and

7 tips for “one of the best” webinars

Last night I watched a webinar about using LinkedIn to build your networks and business. Even though I deliver something very similar, you can always learn more. Despite having a keen interest in the subject, I nearly abandoned it after just five minutes.