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Tag: Google Rankings

Five good reasons why Facebook is good for business

When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing

8 easy steps to improve your search engine rankings

I mentioned that I have been on a social-media-holiday-reading-fest.  A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs.  SEO is writing website and blog copy in a way that search engines can

Google is changing – will keywords become obsolete?

Social media is now seen as a serious business tool - but business leaders are still not sure how to use it.

Are PR professionals going to get serious about strategic blogging?

In the last year we have been trying to recruit a senior member of our team.  We have interviewed in-house and agency PR people, journalists, social media specialists.  But very few are able to combine good old fashioned PR with online skills.  And

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure

How do I get more visitors to my website?

One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’