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Tag: Ethics

Could your boardroom ethics cost you £20bn?

For too long, the issue of ethics in the boardroom has been seen as rather fluffy or for the CSR department and not about core business. But in the last few weeks we have seen just what the cost can be. Martin Winterkorn, chief executive of the world’s

Is the PR/comms industry dying while we still discuss press releases?

Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.