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Tag: Education And Skills Case Study

York St John University – widening participation and geographical reach of undergraduate recruitment

York St John University appointed Northern Lights in April 2011 for a six month campaign to help increase applicants to the university from outside of York and North Yorkshire and demonstrate the value of York St John to students, the economy and wider

Yorkshire Dales National Park Authority – reaching new communities

The Yorkshire Dales National Park Authority has a target to double the number of visitors from BAME communities. Northern Lights ran a pilot project to bring people from Leeds, particularly from African Caribbean communities, to the Dales. Working with

Northern Lights PR marketing network – making everyone responsible for internal communications

Northern Lights PR’s marketing network brings together our clients and contacts working in in-house marketing-comms roles to discuss common issues and share ideas. We hold round table meetings every couple of months with 10-15 senior marketing professionals