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Tag: Content Marketing

Why your business needs you to write thought leadership papers

Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In

Content Marketing – How to make money from your business in 2014 – just from your brainpower

A couple of years ago, we got a consultant in to help us win new business.  It was the depths of the recession and it was tough.  There was no magic wand but one thing really stuck:  he said ‘you should be earning passive income’. This was a completely

SEO is dead – content marketing is king!

Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms

The press release is not dead

Here at Northern Lights we’ve seen a rise in popularity of press releases once again and are producing them for a variety of clients.

Is the PR/comms industry dying while we still discuss press releases?

Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.