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Tag: Community Engagement Case Study

York St John University – widening participation and geographical reach of undergraduate recruitment

York St John University appointed Northern Lights in April 2011 for a six month campaign to help increase applicants to the university from outside of York and North Yorkshire and demonstrate the value of York St John to students, the economy and wider

Northern Lights PR internship – addressing lack of diversity in the communications profession

We run an award winning PR internship for black and minority ethnic (BAME) graduates designed to help address the lack of diversity in the communications profession. It is based on the Taylor Bennett Foundation’s flagship programme in London and we

Business Link – working with more diverse communities

Newly formed Business Link Yorkshire wanted to build relationships and increase take up of their services among new markets, particularly women, people from BAME communities and disabled people. Brought in and motivated partners – Back to Work,

Yorkshire Dales National Park Authority – reaching new communities

The Yorkshire Dales National Park Authority has a target to double the number of visitors from BAME communities. Northern Lights ran a pilot project to bring people from Leeds, particularly from African Caribbean communities, to the Dales. Working with