Please subscribe:

Tag: Communication

A number of clients are looking for directors of communications.

I’ve noticed a recurring theme with several clients recently.  A number are looking for directors of communications. It struck me today that these are all very senior, strategic posts and each client sees these positions as absolutely critical to the

Tony Blair

Scanning this morning’s papers, I see Tony Blair is believed to have been in discussions with Tesco to help them open offices in the Middle East. I do feel Blair is seriously missing some wise counsel around him – or totally ignoring it. Love him

In a recession you have to keep communicating

A number of clients have recently been mentioning variations on a theme. That in a recession you have to talk to your teams more than ever – even if there is nothing particularly new to say. Stephen Martin, chief exec of Clugston, a leading construction

The Catholic Church – a lesson in (poor) crisis communications

The Guardian this weekend reports “The archbishop of Canterbury has said the Catholic church in Ireland has lost “all credibility” because of its poor handling of the scandal of paedophile priests.” Two weeks ago the pope made an unprecedented

Blackberrys don’t communicate

One of David Cameron’s first moves as prime minister was to ban Blackberrys and mobile phones from Cabinet meetings Luke McKinney in his Mobile Phone Blog says ‘The new ban should serve as an example to every office meeting in the country – you

Foursquare: check in and check out of Facebook?

With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be

Skills 4 Work or Skills 4 Life?

by Liane Clarke, Intern at Northern Lights PR The final week of the Internship and as we prepare for our final presentations to Northern Rail, Hallmark, Bradford School of Management and Northern Lights, each of us is reflecting upon the internship and

Five good reasons why Facebook is good for business

When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing

PR through the medium of cake baking

by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse

How to run a successful internship

Successful internships are those that will have clout on CVs by genuinely adding value to the intern and the employer. We’ve just finished the second year of our internship for black and minority ethnic graduates at Northern Lights PR (based on Taylor

Keeping employees motivated during challenging times

The first challenge we had as a group was ‘how do you define ‘engaged employees’?’ This was clearly a new concept to many around the table. The consensus was that engaged employees feel involved in the business, have a clear idea about where

Horse meat crisis part 2 – what about internal communications?

The horse meat crisis has now been running for a month. How time flies. Back in January, this blog looked at how Tesco had responded to the initial scare and what a crisis communications plan should look like. A question from a client made me

What Makes A Good Blog and Do They Have A Future?

The Liberal Democrats have had better months. The will they won’t they regarding the Eastleigh By-election is enough to deal with, without the reveal by Channel 4 about Lord Rennard. And of course, there is Chris Huhne’s guilty plea to add to the

Why an internal communications strategy is so important for your business

I am in dispute. Rail company First Capital Connect and I aren’t quite seeing eye to eye at the moment. There have been a flurry of emails hurtling backwards and forwards and still we seem to be at cross-purposes! And the reason for this hive of activity

Why are housing associations and social media still not walking hand in hand?

It’s been just over a year since we in Harrogate put together our e-guide on Social Media for Housing Associations and talked about how housing associations need to embrace social media and marketing. But 12 months on it seems that there are still not

Professional services firms and social media – too old at 50?

I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply

Making the most of media relations

Northern Lights communications director Ben Pindar is a former journalist who has worked both at national and regional level. Here he shares his thoughts on how best to engage with the media. Legendary British publishing magnate Lord Northcliffe famously

Keeping business communications alive over the holiday season

It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to

The Apple Watch arrives – but what are the implications of wearable technology for business?

Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together,

Does social media work for B2B businesses?

Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting

Can your line managers communicate with staff?

Internal communications is growing up as a core business activity. Over the years I’ve done a lot of training on this topic and on the most recent course I noticed 90% of delegates had a dedicated internal comms title.  A few years ago that would have