Please subscribe:

Tag: Cipr

The Northern Conference of the CIPR

Just got back from the northern conference of the CIPR – our industry’s professional body – held at West Yorkshire Playhouse. It was a great day and well done to my colleague, Carol Arthur, who chaired this year’s conference. Keynote speakers

Run a dynamic internship – without the resources of a FTSE 100 corporate

It is Northern Lights PR’s 20th anniversary this year. To celebrate we wanted to do something new and different that reflected our values – had heart, made a difference and shared our PR skills. When Heather McGregor of Taylor Bennett told me

Five good reasons why Facebook is good for business

When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing

Ten easy ways to use LinkedIn for networking

This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals

If you have one shred of doubt left about the business value of LinkedIn…….

If you have one shred of doubt left about the business value of LinkedIn……. Read this!  Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and

Handling FOI requests – an opportunity not a threat to public sector comms teams

Last week, the CIPR’s Yorkshire and Lincolnshire group held a workshop for public sector communicators on handling Freedom of Information (FOI) requests. We ran the event in response to growing concern about the increasing volume of requests received

Share This Too – social media has gone mainstream

The CIPR, the PR’s professional body, has done itself proud.  A new book, Share this Too, which came out last month, puts the world of social media into a strategic, PR context.  I have long since argued that the PR industry should be the ‘go to’

Share this too – Part Two

Last week I reviewed the CIPR’s new book on social media, Share this Too.  I wanted to pull out a nugget from each of the 30 contributors, so covering the rest here, part two. 1.      Sharon O’Dea Sharon’s chapter on gamification disturbed

Are PR professionals going to get serious about strategic blogging?

In the last year we have been trying to recruit a senior member of our team.  We have interviewed in-house and agency PR people, journalists, social media specialists.  But very few are able to combine good old fashioned PR with online skills.  And

How do you make internal communications strategic – and achieve business results?

Last month I delivered a course for the CIPR on strategic internal communications – it is clearly a hot topic at the moment: I was brought in at the last minute as the course was over-booked and even my back-up course was full on the day! There were

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure

What is content? Find it in dark corners!

I recently ran the social media management training day for the CIPR. We had a great group and for one of the exercises, I got everyone thinking about what content they have already in their organisation that they can reformat – or repurpose as

Is the PR/comms industry dying while we still discuss press releases?

Over the last year, I have increasingly felt the traditional PR and comms industry is dying – I believe our sector must recognise this and help practitioners to adapt. Ten years ago, we were at a similar cross-roads as social media invaded the PR space.