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Tag: Business And Entrepreneurs Page Case Study

Clugston – maximising TV opportunities

Stephen Martin, CEO of the Clugston Group, filmed a new Channel 4 reality TV programme “Undercover Boss”. Northern Lights were appointed to maximise the PR potential. We created a campaign to position Clugston as a leader in the construction and logistics

Arena Group – supporting a high growth business

Arena Group is an ambitious privately owned company.  After 19 successful years in business it set a challenging target to double turnover and profit over five years. The company, leaders in photocopiers and electronic document management (EDM), appointed

Hanson Green – How do we get our director featured in national press?

Our client, Hanson Green – leading boardroom recruiters – asked us to get national coverage on the appointment of Nick Aitchison as director. This is how we got coverage in the Telegraph and other key media. 1.       Agree the media We targeted

Northern Lights PR internship – addressing lack of diversity in the communications profession

We run an award winning PR internship for black and minority ethnic (BAME) graduates designed to help address the lack of diversity in the communications profession. It is based on the Taylor Bennett Foundation’s flagship programme in London and we

UK Trade & Investment – integrate social media into marketing and PR strategies

Northern Lights was appointed by UKTI to run tailored workshops for smaller businesses looking to use social media to support their exporting strategies. The challenge was to teach the basics about what social media is, for many businesses, but at the

Directorbank – credibility with UK’s top chairmen

Directorbank was established in 1998 providing executive and non-executive directors to the private equity sector. They have a unique online network of more than 2,500 leading UK directors who want to take part in private equity backed deals. Northern

Business Link – positioning as key player with corporates

Business Link Yorkshire appointed Northern Lights to maximise its sponsorship of the annual Yorkshire International Business Convention (YIBC) run in Harrogate and Bridlington and attracting more than 1,500 of the region’s top business people. The challenge

Business Link – working with more diverse communities

Newly formed Business Link Yorkshire wanted to build relationships and increase take up of their services among new markets, particularly women, people from BAME communities and disabled people. Brought in and motivated partners – Back to Work,