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Tag: Business And Entrepreneurs Media Relations

Clugston – maximising TV opportunities

Stephen Martin, CEO of the Clugston Group, filmed a new Channel 4 reality TV programme “Undercover Boss”. Northern Lights were appointed to maximise the PR potential. We created a campaign to position Clugston as a leader in the construction and logistics

Hanson Green – How do we get our director featured in national press?

Our client, Hanson Green – leading boardroom recruiters – asked us to get national coverage on the appointment of Nick Aitchison as director. This is how we got coverage in the Telegraph and other key media. 1.       Agree the media We targeted