Tag: B2b Social Media
PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking
PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that
Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained
How do you get new business in Dubai from standing start in less than a month? Through LinkedIn. Here’s how
Earlier this year we decided to look at new markets – and to go to Dubai. How do you go about researching and winning new business from an entirely new market? Here is how we did it – from a standing start in mid January. What worked? What
Content is king: How social media has given greater credibility to communications in business
When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns
What are the social media risks and opportunities for professional firms?
What are the greatest risks from social media for law firms? This was one of the topics I covered at a talk I was invited to give to the Professional Services Marketing Community in Dubai – as well as looking at the opportunities. Delegates were in
Is it time for all senior executives to understand the principles of business-focused social media?
What percentage of senior executives – of UK FTSEs and corporates – would you expect to be on LinkedIn? To be honest, I was trying to guess and couldn’t decide. There are plenty of reasons for senior people NOT to be using social media, but
Professional services firms and social media – too old at 50?
I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply
Keeping business communications alive over the holiday season
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to
How will Periscope or Meerkat benefit business?
Two new contenders crashed onto the social media scene last week – Periscope and Meerkat. Both are live video streaming apps and their arrival is already being hailed as a revolutionary moment in the way we communicate with customers and with each other.
Ten questions every board should be asking about social media
This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders. It’s always hard to know how to explain strategic social media to people who don’t understand it. What angle do you start from? I generally talk through