Crisis PR
In an age of 24 hour news and social media, professional services firms are at risk of having their reputation damaged by even the smallest mishap. Good communications from the top is vital for protecting your business.
What we do
We will help you anticipate, plan for, monitor and respond to potential crises more quickly and effectively.
We look at existing processes and policies to identify areas where you are vulnerable and work with you to address underlying issues in the business – improving business practices and performance in the process (also see internal communications).
How we do it
- Ensure that there are step-by-step plans in place for dealing with a crisis that include how, what, when, why and where to communicate with different audiences
- Deliver bespoke media training for your senior spokespeople with experienced broadcast journalists to give them the confidence and skills to speak to the media in times of crisis
- Run in-house social media workshops for people at all levels to understand the opportunities and pitfalls of using Facebook, Twitter, LinkedIn, youtube, blogs, discussion on a personal and professional level – and how to monitor them to spot potential crises
- Be there as a crisis unfolds to provide support with sharing information, responding to requests, monitoring coverage and conversations, compensating those affected, limiting damage and communicating future plans
