Ignore bloggers at your peril when running PR campaigns!
September 6th - 2010
Guest interview with Lee Hicken, Hebe Media Hebe Media ran a very successful social media campaign for Marketing Leeds in Barcelona earlier...
Town and gown reception means business
The event, The Business of Research: Yorkshire Universities solving business problems, is supported by Professor Bob Cryan, Chair of Yorkshire Universities and Vice-Chancellor of the University of Huddersfield.
At the event 10 universities will showcase their partnerships with businesses.
Rosie Winterton said: "Our region’s world-class universities and many successful and enterprising businesses are already working together effectively and I want to encourage even more collaboration. By harnessing the cutting-edge expertise, technologies and skills of universities, the region's businesses can create innovative products and services to enable them to maintain and grow their market share.
“In addition, Universities can benefit by helping to solve real business problems which will foster a culture of entrepreneurship amongst staff, students and graduates. I am grateful to my Business Ambassadors who have enthusiastically got behind this project.”
The minister recruited 30 leading regional business people to be Business Ambassadors, using their business knowledge and experience to help other businesses in the economic downturn.
Andrew Palmer, Business Ambassador and regional director of the CBI, said: “A strong relationship between business and higher education is critical to the UK's continued economic competitiveness. This event will help many businesses to make their first links with universities and broaden the links for others.”
