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September 6th - 2010
Guest interview with Lee Hicken, Hebe Media Hebe Media ran a very successful social media campaign for Marketing Leeds in Barcelona earlier...
Success on Tour means business at Fera
Richard Gregory, chair of Yorkshire Innovation, Yorkshire Bank and Science City York hosts the second in a series of short, early morning sessions aimed at helping businesses learn to do something new in an affordable way. He describes Fera as "one of Yorkshire's jewels - a modern government research facility of international reputation with a successful track record of working with companies and huge potential to do more."
The visit looks at how to achieve business success whilst also allowing scientists freedom to innovate. Speakers include: Fera's head of innovation, the CEOs of two spin out companies, Forsite Diagnostics and Chamelic and managing director of the Viking Fund, Andrew Burton.
The Viking Fund specialises in financing early stage technology companies. At the event managing director Andrew Burton will explain the fundamentals for businesses looking to commercialise a new product or service.
"No matter how clever your innovation, if you want funding, you have to demonstrate a big enough market to make it financially worthwhile and how you will protect it.
"Funders will also want confidence in the management team, looking for the right mix of commercial skills and understanding of science and technology to fully exploit the potential of the innovation," he said.
There will also be a tour of the laboratory at Sand Hutton, opportunities to ask questions and to meet the scientists working on award winning projects such as the bird detection radar and also techniques for contaminant testing of food, efficacy testing of pesticides and the use of DNA sequencing in plant disease identification.
All Success on Tour events are hosted by Business Ambassadors, chosen by Rosie Winterton, Minister for Yorkshire and the Humber to help other businesses in the region learn from their experience.
Pre-booking is required for all visits. For full details and bookings go to www.successontour.com or call Sandy Welsh at Northern Lights PR on 01423 562 400
Rosie Winterton MP said: "Innovation is one of Yorkshire and the Humber's great strengths and will be a key factor in ensuring success as businesses come out of recession. I am grateful to The Food and Environment Research Agency for hosting this visit and for sharing their expertise on how best to nurture scientific research and support the development of ideas into commercial products and services.
"I feel sure that other businesses will learn from this opportunity and will take back lots of tips to bring their own innovations to market."
Success on Tour is funded and supported by Yorkshire Forward.
Business Ambassador hosts, from November 2009 through to March 2010 include, Gordon Bridge, Kevin Whiteman, Neil Turton, and John Foster. Following each visit tips and advice will be available at www.successontour.com.
The remaining Success on Tour timetable is as follows:
Friday, 29 January 2010
Details to be confirmed
Business Ambassador host: Kevin Whiteman, chairman and chief executive of Yorkshire Water
Visit and tour: Esholt Waste Water Treatment Works, Bradford
Friday, 5 February 2010
Growing sales internationally
Business Ambassador host: Gordon Bridge, director AESSEAL
Visit and tour: AESSEAL, Rotherham
Friday, 26 February 2010
Innovative and affordable skills
Business Ambassador host: John Foster, managing director Fosters Bakery
Visit and tour: Fosters Bakery, Barnsley
Friday, 19 March 2010
Adapting marketing in a recession
Business Ambassador host: Neil Turton, chief executive officer Nisa-Today's
Visit and tour: Nisa-Today's, Scunthorpe
