This was the question that a client emailed me last week and it set me thinking.  My immediate response was, it has to be in external comms.   Then I started thinking about some companies where they have outstanding HR teams and it would sit more naturally there. I posted this question on LinkedIn and Twitter [...]

  We have worked with insolvency practitioners for more than 20 years.  Without doubt, the most difficult part of their job is making people redundant. It’s an extremely pressured job and when you go into a company, your legal duty is to protect the assets of people who have lent money or are owed it, [...]

  Tesco has had a busy 48 hours.  On Tuesday, Irish food inspectors reported that their ‘value’ burgers had 30% horse meat in them.  By Thursday morning newspaper advertisements appeared in all national newspapers with an apology to their customers. In its advertisements, with the headline “We Apologise”, Tesco says: “We and our supplier have [...]

Emily Knowles is a media studies graduate working in PR and copywriting. After finishing my degree in 2011, my prospects of finding a decent entry-level job looked bleak.  My marks were all right, but not outstanding, and the last sports award I won was in senior school.  1.  Bleak prospects for job-hunting graduates The only [...]

Here are a few of the tips and insights that I took away from Nigel Botterill’s masterclass. Give a talk about your own expertise and learn from it. Use your archive materials. Monthly newsletters need to be monthly. Information marketing has enormous potential.

Have you taken part in a webinar with half a dozen nationalities from China to Silicon Valley – and all the challenges of varying quality of internet connections? With flights grounded due to Hurricane Sandy and New York still not functioning normally, no doubt more people than ever are using this extremely useful business tool.  [...]

The real story of Prince Harry is – the photo.  Without that, there would not have been a story – and that is a lesson for employers and students. India Knight of the Sunday Times is spot on when she says today that “Harry has exposed our sins of the smartphone”.    And employers and students [...]

A’ Level results are out.  Great excitement for some, disappointment for others – and uncertainty for large numbers.  Will their university of choice still accept them if they just missed a grade?  The hard work has started at both UCAS and in universities – answering thousands of queries and helping students through clearing.  Most businesses [...]

I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending to see who was already on LinkedIn and how [...]