It never ceases to amaze me how many businesses and organisations seem to see public relations as remote from other business functions.  It’s wheeled out on special occasions instead of being woven into every aspect of a business. Effective PR is as much about the way a receptionist answers the ‘phone as it is about [...]

Universities need to teach different employability skills to ensure their graduates get jobs. Blogging, Twitter and LinkedIn are essential, as are knowing how to network and ‘create’ their own job opportunities.

This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and financial strength. As the infographic shows, it is not just volume that determines the [...]

I’ve just spent two weeks on holiday with a pile of books on social media for business.  I really want to sharpen up the results that can be achieved for our clients and improve our technical knowledge. So far, I’m finding two thirds of each book tends to be basic and a lot of repetition [...]