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Category: Social media

Six things Donald Trump teaches business about social media

It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many

Which Twitter features are really useful?

John Brandon’s 22 Twitter Power User Features to Give You a Social Media Advantage is a listicle that has really great content and new learning

Starting A Business After 50 – Just Do It!

This blog appeared on PRiME, an online magazine for women in their prime and looks at why does anyone start a business? Better yet, why is anyone starting a business after 50? So, I gave myself a treat and interviewed Dorthy Miller, a key driver behind

How social media sparks relationships and content

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added:

Do headhunters use LinkedIn for senior people?

Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position.  So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters.

Four lessons Boaty McBoatface can teach us about online campaigns

The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of

Does social media work for B2B businesses?

Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting

Reaching key audiences with blogging

Blogging is a powerful tool for many businesses, organisations and brands.

How do I get more visitors to my website?

One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’

Top 20 Business Blogs for Women Over 50

I recently wrote How to Write an Awesome Business Blog – which triggered a request to give examples of what I think are great business blogs.

“Blogging opened doors and enhanced my professional reputation”

Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging

How to get your events and festivals viral on Twitter

Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.