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Category: New to social media – tips

6 ways to use LinkedIn for a new career – for 50 and 60 year olds!

The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for a new job, a City finance role.  She’s also got ideas for a business and I was helping her look at options and

3 amazing ways to generate B2B sales leads with social media

Are your sales teams and digital teams working together – you could be amazed at what happens when they do?! Here I share the various ways that social media should be supporting your B2B business development.

Reaching Your Career Goals in 2017

Are you someone who sets your new career goals? As your goals become more ambitious, you need more evidence and breadth of experience for the best roles. So by planning far ahead, you can think about the skills and track record you might need so you can

12 social media and digital trends for business in 2017

Aiming to predict the social media and digital trends businesses should be watching out for in 2017 and what they can do to target customers, engage audiences, be found online and, most importantly, win business.

The mindgames of sharing your competitors’ materials – own goal or goldmine?

It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.

8 things Kim Kardashian teaches us about staying safe on social media

Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that

Which Twitter features are really useful?

John Brandon’s 22 Twitter Power User Features to Give You a Social Media Advantage is a listicle that has really great content and new learning

Do headhunters use LinkedIn for senior people?

Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position.  So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters.

Reaching key audiences with blogging

Blogging is a powerful tool for many businesses, organisations and brands.

How do I get more visitors to my website?

One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’

How to get your events and festivals viral on Twitter

Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure