Category: B2B social media
6 ways to use LinkedIn for a new career – for 50 and 60 year olds!
The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for a new job, a City finance role. She’s also got ideas for a business and I was helping her look at options and
How do you evaluate Christmas TV ads – warm glow or hard sales?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR
8 things Kim Kardashian teaches us about staying safe on social media
Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that
What are the trends in Social Media? What you need to know
This blog first appeared on PRiME, an online magazine for women in their prime and looks at the trends in social media. There are some great blogs around at the moment about trends in social media. I share some of these blogs and talk about the underlying
Four lessons Boaty McBoatface can teach us about online campaigns
The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of