This weekend I was on the BBC1 Breakfast sofa with Charlie Stayt and Louise Minchin to talk about Sally Bercow on Twitter. A few weeks ago I was trained for just this moment by The BBC Academy (this link goes to my blog explaining the initiative and tips from the training). So how did it [...]

Senior people are struggling to understand and use Twitter.  Here are 7 easy Twitter training steps for senior people to get you started and be strategic.  Learn how to target potential new customers and build relationships with them – a new form of networking   This week we had a cry from one of our [...]

Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.

I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using social media – from consultants and GPs to occupational therapists and [...]

  This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to [...]

Lucy Kellaway wrote in her FT column this week about the distraction of social media and her own ‘cyber loafing’ at work.

She rightly points out that corporate response to internet abuse is ‘wildly inadequate’, with most companies relying on issuing guidelines and doing some monitoring – but says they might as well not bother.

  We have worked with insolvency practitioners for more than 20 years.  Without doubt, the most difficult part of their job is making people redundant. It’s an extremely pressured job and when you go into a company, your legal duty is to protect the assets of people who have lent money or are owed it, [...]

When done well, Pinterest can be a great part of your overall SEO strategy, and an invaluable source of traffic to your site.

When done badly, it can be a waste of your valuable time, and a possible dent to your brand’s reputation.

With this in mind, here are my top tips on what you should and shouldn’t be doing to build your presence on the internet’s biggest pin board.

Yesterday, 11 civil servants at Iain Duncan Smith’s department for work and pensions were sacked for using Twitter or Facebook. The DWP’s website says it has 5,345 employees – so 2% of the department have been reprimanded, given written and final warnings, or sacked. Is that shocking?

If you want your blog to be successful you need to post regularly. That might be monthly, weekly or daily. For most professional, business and academic blogs we would recommend weekly.

Here are our tips to help you create a blog editorial calendar and to post regularly