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Category: Social media

How to Write a Business Blog

How to write a business blog This blog appeared on the PRiME website – an online magazine for women in their prime. I have written a lot about using social media to become a thought leader, positioning yourself to win customers, promotion or speaking

3 amazing ways to generate B2B sales leads with social media

Are your sales teams and digital teams working together – you could be amazed at what happens when they do?! Here I share the various ways that social media should be supporting your B2B business development.

Reaching Your Career Goals in 2017

Are you someone who sets your new career goals? As your goals become more ambitious, you need more evidence and breadth of experience for the best roles. So by planning far ahead, you can think about the skills and track record you might need so you can

12 social media and digital trends for business in 2017

Aiming to predict the social media and digital trends businesses should be watching out for in 2017 and what they can do to target customers, engage audiences, be found online and, most importantly, win business.

Ten questions every board should be asking about social media

This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders.  It’s always hard to know how to explain strategic social media to people who don’t understand it.  What angle do you start from?  I generally talk through

How do you evaluate Christmas TV ads – warm glow or hard sales?

Last week my daughter emailed me with a link and message saying ‘cutest ad ever’.  It was!  It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR

The mindgames of sharing your competitors’ materials – own goal or goldmine?

It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.

8 things Kim Kardashian teaches us about staying safe on social media

Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that

What are the trends in Social Media? What you need to know

This blog first appeared on PRiME, an online magazine for women in their prime and looks at the trends in social media. There are some great blogs around at the moment about trends in social media. I share some of these blogs and talk about the underlying

How to get to the top of Google – Jaffa Cakes and Bake Off!

Last night I watched Bake Off and – no doubt, like millions of others – thought, why don’t I make Jaffa Cakes? Are they difficult?

Can you network too much?

Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?

Six things Donald Trump teaches business about social media

It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many