We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to, and what activities have been happening to cause the increase in bounce rate.

Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.

  This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to [...]

When done well, Pinterest can be a great part of your overall SEO strategy, and an invaluable source of traffic to your site.

When done badly, it can be a waste of your valuable time, and a possible dent to your brand’s reputation.

With this in mind, here are my top tips on what you should and shouldn’t be doing to build your presence on the internet’s biggest pin board.

Jonny Ross, associate of Northern Lights PR As more and more companies are recognising the importance of their online profile and the potential benefits to be gained by digital marketing and social retail, interest in search engine marketing and SEO – search engine optimisation – helps to set you high on Google searches – is [...]

Ten great blogging tips for #academics to promote their research

Social media is now seen as a serious business tool – but business leaders are still not sure how to use it.

I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In our case we initially tried to do this through social media [...]

PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that PR agencies who don’t keep up to date with SEO could fall foul of Google’s [...]

I mentioned that I have been on a social-media-holiday-reading-fest.  A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs.  SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book [...]