I am so frustrated!  Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical.   In our case we initially tried to do this through social media [...]

PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that PR agencies who don’t keep up to date with SEO could fall foul of Google’s [...]

I mentioned that I have been on a social-media-holiday-reading-fest.  A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs.  SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book [...]

Were there any killer tips to improve SEO at the ThinkVisibility conference? In our pursuit to improve SEO (search engine optimisation) skills, three of the Northern Lights team attended the ThinkVisibility conference in Leeds this Saturday.  Thanks to @thehodge for organising a lively day complete with pick’n’mix sweeties and Lego people! I’m still digesting the [...]