Does better customer knowledge deliver better profits? And what role does internal communications play with your customer?
I was recently asked to give a webinar for Worldmark’s management development programme on understanding the customer. As always, there is nothing like teaching others to remind yourself of all the things we should be doing in our own businesses.
Ten highly successful income generation ideas for your business
Here are a few of the tips and insights that I took away from Nigel Botterill’s masterclass. Give a talk about your own expertise and learn from it. Use your archive materials. Monthly newsletters need to be monthly. Information marketing has enormous
Five failsafe tips to ensure successful international webinars
Have you taken part in a webinar with half a dozen nationalities from China to Silicon Valley – and all the challenges of varying quality of internet connections? With flights grounded due to Hurricane Sandy and New York still not functioning normally,
Six guaranteed ways to sell more to your existing customers
It costs five to fifty times more to find a new customer than sell more to your existing customers. We’re working with a lot of clients helping them to increase sales and this is nearly always one of the best places to start. It’s a common fault
How do you get new business in Dubai from standing start in less than a month? Through LinkedIn. Here’s how
Earlier this year we decided to look at new markets – and to go to Dubai. How do you go about researching and winning new business from an entirely new market? Here is how we did it – from a standing start in mid January. What worked? What