It costs five to fifty times more to find a new customer than sell more to your existing customers.  We’re working with a lot of clients helping them to increase sales and this is nearly always one of the best places to start.  It’s a common fault – and we’re probably guilty of it ourselves! [...]

Earlier this year we decided to look at new markets – and to go to Dubai.  How do you go about researching and winning new business from an entirely new market?  Here is how we did it – from a standing start in mid January.  What worked?  What didn’t?  We share it all with you [...]

We’ve been running a number of social media workshops for our clients – and picking up stories of people running into trouble with LinkedIn because they didn’t know the rules before using it! So to spare your business similar embarrassments, here are five things you should check out in your business

BT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.

According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’

With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking.  It is already hugely popular in cities [...]

What does your business do to keep finding new ideas and staying ahead of your competitors? I’ve been picking up all sorts of tips in the last two weeks.  First was a new Innovation Club at Bradford University School of Management – I was asked to help get this going.  We started with a small [...]

‘Marketing is for failed sales people’.   I heard this comment at a client’s this week and was both shocked and intrigued at the same time. Coming from a product driven company with a highly professional and driven sales team, this is apparently how many sales people regard marketing. Selling is a hot topic for businesses [...]

How girlie lunches have changed! I’ve been in London today with about 40 girlfriends and the chatter was not about ‘where have you been on holiday’ but sharing ideas to win tenders! Over the years we have invested a huge amount of time in doing tenders and refined the process. We have a high rate [...]