Category: Public Relations
The BBC gender pay gap – can women negotiate as well as men?
Last week the BBC published its list of ‘star salaries’ and caused a furore on the shocking gender pay gap. In all the discussions, however, no-one is looking at one aspect of women at work – their ability to negotiate pay and believe in their worth.
How to Take Constructive Criticism in 6 Steps: A Priceless Gift
Prime Women asked me to write about this subject, as it is something that has been asked by readers: How should you take constructive criticism? It is one of those interesting topics that I thought many would have a view on. They do! I put it out on
Why organisations should have a plan to engage with politicians
Too many organisations are often guilty of only engaging with elected representatives when things go wrong. We’ve all seen the headlines and cringed a bit at what’s gone on. And too many communications professionals make the same mistake – and aren’t
How do you evaluate Christmas TV ads – warm glow or hard sales?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR
8 things Kim Kardashian teaches us about staying safe on social media
Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that
Six things Donald Trump teaches business about social media
It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many
What is good design? Yellow, green and white-out are not!
I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes. But in my view,