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Category: Public Relations

How do you evaluate Christmas TV ads – warm glow or hard sales?

Last week my daughter emailed me with a link and message saying ‘cutest ad ever’.  It was!  It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR

8 things Kim Kardashian teaches us about staying safe on social media

Kim Kardashian is famous for attempting to “break the internet” with a barrage of risqué images and by laying her life bare through social media and the hit show Keeping Up With The Kardashians. However, it wasn’t her world-famous anatomy that

Six things Donald Trump teaches business about social media

It started as a joke. A strange, orange, media-hungry, shouty-person with a dead hamster on his head announced a hair-brained bid to run for president and instantly set about upsetting just about every demographic group in America. Most laughed, many

What is good design? Yellow, green and white-out are not!

I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes.  But in my view,

How social media sparks relationships and content

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added:

Four lessons Boaty McBoatface can teach us about online campaigns

The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of

Reaching key audiences with blogging

Blogging is a powerful tool for many businesses, organisations and brands.

Two words to transform your business

In the last month, three former clients have randomly told me that my catchphrase now underpins everything they do in their job. So I thought I would share them with you and transform your business. Just two very small words. So what? Yes, ‘so

“Blogging opened doors and enhanced my professional reputation”

Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging

How to get your events and festivals viral on Twitter

Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.

Interview with Richard Millington, founder of Feverbee.com at the Tactical Psychology of Digital Engagement Conference

Richard Millington, founder of Feverbee.com, outlines the challenges that community managers are facing and how he sees their role developing and the new tools and ideas to help them. Richard says: “We haven’t evolved much in the last couple

What is content? Find it in dark corners!

I recently ran the social media management training day for the CIPR. We had a great group and for one of the exercises, I got everyone thinking about what content they have already in their organisation that they can reformat – or repurpose as