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Category: Press releases

The nightmare of becoming a PR client

After 30+ years working in PR – in-house and then setting up and running Northern Lights – we launched Next-Up last year, a business to help people use their skills and find opportunities in unretirement. Initially Next-Up was far more of a consumer

Two words to transform your business

In the last month, three former clients have randomly told me that my catchphrase now underpins everything they do in their job. So I thought I would share them with you and transform your business. Just two very small words. So what? Yes, ‘so

The press release is not dead

Here at Northern Lights we’ve seen a rise in popularity of press releases once again and are producing them for a variety of clients.

Why should SMEs consider PR?

New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number

Making the most of silly season – managing your PR during summer holidays

The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise.

Keeping business communications alive over the holiday season

It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to

Ten tips on how to write a successful press release

What should I include in a press release? What are journalists looking for? How do I secure media coverage? How do I get my story into a newspaper or magazine? Northern Lights Communication Director Ben Pindar has 20 years of experience at all levels

Making the most of media relations

Northern Lights communications director Ben Pindar is a former journalist who has worked both at national and regional level. Here he shares his thoughts on how best to engage with the media. Legendary British publishing magnate Lord Northcliffe famously

Responding to a crisis in schools – practical tips for head teachers

Handling a crisis in schools – practical tips for head teachers and governors.  Plan ahead, be honest and transparent, communicate with everyone from staff to parents, media to community groups.  Get yourself some expert help – it can be a lonely

If you have one shred of doubt left about the business value of LinkedIn…….

If you have one shred of doubt left about the business value of LinkedIn……. Read this!  Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and

PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking

PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that

How do you get your director featured in national press?

Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press.  Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment