Category: Press releases
Making the most of silly season – managing your PR during summer holidays
The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise.
Keeping business communications alive over the holiday season
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to
Ten tips on how to write a successful press release
What should I include in a press release? What are journalists looking for? How do I secure media coverage? How do I get my story into a newspaper or magazine? Northern Lights Communication Director Ben Pindar has 20 years of experience at all levels
Responding to a crisis in schools – practical tips for head teachers
Handling a crisis in schools – practical tips for head teachers and governors. Plan ahead, be honest and transparent, communicate with everyone from staff to parents, media to community groups. Get yourself some expert help – it can be a lonely
If you have one shred of doubt left about the business value of LinkedIn…….
If you have one shred of doubt left about the business value of LinkedIn……. Read this! Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and
PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking
PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that
How do you get your director featured in national press?
Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press. Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment
5 skills that make an FD an outstanding FD – new research from The Directorbank Group
We have spent the summer helping The Directorbank Group to carry out research into What makes an Outstanding FD? This has been done in association with Grant Thornton. When you mention the word ‘finance director’, many will have that old image of