If you have one shred of doubt left about the business value of LinkedIn……. Read this!  Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and pick things up with your customers. At the weekend I spotted a [...]

PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that PR agencies who don’t keep up to date with SEO could fall foul of Google’s [...]

Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press.  Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment featured in the national media? Here we show how we [...]

We have spent the summer helping The Directorbank Group to carry out research into What makes an Outstanding FD? This has been done in association with Grant Thornton. When you mention the word ‘finance director’, many will have that old image of an accountant in the Monty Python sketch trying to tame a lion.   Forget [...]