Universities need to teach different employability skills to ensure their graduates get jobs. Blogging, Twitter and LinkedIn are essential, as are knowing how to network and ‘create’ their own job opportunities.

by Kulbir Sandhu, Intern at Northern Lights PR The first generation of Asian entrepreneurs were a unique bunch. By and large, they were successful, worked incredibly hard and achieved the aims they had set out to achieve – namely to be self-sufficient and provide financial security for their families. Many went on to achieve great [...]

Successful internships are those that will have clout on CVs by genuinely adding value to the intern and the employer. We’ve just finished the second year of our internship for black and minority ethnic graduates at Northern Lights PR (based on Taylor Bennett Foundation’s flagship programme in London). It’s a three week intense training programme [...]

by Farrah Khan, Intern at Northern Lights PR Do you write blogs or are you really just blagging it? On the Northern Lights internship we learnt that successful blogging is about more than just telling the world what you think. 1. Why should you blog? The purpose of blogging is to give your brand/organisation a [...]

by Ahmed Riaz, Intern at Northern Lights PR You know the dos and don’ts of networking. But do you know the befores and afters? Being friendly and open to people you meet is all well and good, but that doesn’t capture them. Remember, research is bait – it’s not about treating people the way YOU [...]

by Kulbir Sandhu, Intern at Northern Lights PR As somebody who has had some work experience of ‘in house’ communications, the first week of the programme has been an eye opener for many reasons. My objective before the internship started was to immerse myself:  immerse myself in the master classes, in client briefs and generally [...]

by Naimah Sheikh, Intern at Northern Lights PR It’s already the end of the first week at the Northern Lights PR as an intern, and it has flown by. It’s been a challenging five days but we have laid the foundations of building new relationships and understanding the core of PR and communications. Stepping out [...]

By Nafisa Shafiq The new Northern Lights Interns will be starting next month (congrats to ‘fab four’!) and unbeknown to them, they will be embarking on a rollercoaster ride – the kind that you queue an hour for, scream throughout and then at the end of it all, want to go on again! A year [...]

by Mohammed Waheed Did the Northern Lights internship help me? Was it worth the time and career development? There is only one answer to this question and it is a big resounding, YES!! Is it going to be worthwhile? I was a bit sceptical when participating in the internship in regards to how it could [...]

by Shaeeb Tanwir, I was one of the interns on the Northern Lights PR internship during the summer of 2010 and learnt a lot from it; currently I work for a digital marketing agency called Zeal Digital and have found a lot of the skills I learnt during my time at Northern Lights have been [...]