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Category: Marketing

Is automation leading to poor customer service?

Good customer service is very subjective. What one person loves, another can hate. I have recently started to feel bombarded with emails from a few companies who, in theory, are just doing a great job of keeping me informed. But they are too chatty and

What makes a good blog?

I ran a training day for a group of consultants last week, as the first stage of building their profile. Their homework was to print out a blog they follow and then tell us all why they like it. It’s a great way to get people thinking about blogs and

9 top tips to facilitating and moderating events

Last night I got the most fantastic email from a client, telling me how all the tips we’d discussed for an event worked in practice! She was on such a high, had such great feedback from the event – and at the event was invited to speak at a very high

How will Periscope or Meerkat benefit business?

Two new contenders crashed onto the social media scene last week – Periscope and Meerkat. Both are live video streaming apps and their arrival is already being hailed as a revolutionary moment in the way we communicate with customers and with each other.

Restaurant investment opportunities in Dubai

Guest blog by James Hacon, Managing Director of Elliotts, the sector leading marketing, insights and PR agency, who went to Dubai to speak at the Global Restaurant Investment Forum. A summary of this blog first appeared in Propel Newsletter. Flying visit

7 reasons why we have all got to love Google+

Google+ was launched on 28 June, 2011 with Google determined to make this latest social media platform the new LinkedIn, Twitter, Facebook and Skype all rolled in together. Yet three years on, few business people are really using it – and it is a

What is the best social media platform? Part One

At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can

Why should SMEs consider PR?

New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number

Keeping business communications alive over the holiday season

It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to

How do businesses make the most of the Tour de France Grand Depart?

The world’s biggest sporting event, the Tour de France, is coming. For those outside of Yorkshire, you can’t have escaped the media hype about the Grand Depart touring “God’s Own County”. For those in Yorkshire, the swarms of roaming road resurfacing

Networking tips – making the most of business events

Networking events are a powerful tool in the business arsenal. Cold calls are exactly that, cold and inpersonal, but networking events and business conferences allow you to walk up to your target client and shake them warmly by the hand. You can start

How to make great video clips for YouTube – 11 examples of the best and worst

Last week I spotted a great post by Lloyd Pearson on the PM Forum LinkedIn group (Professional Marketing) saying ‘A plea to Legal Marketers – please don’t do this’.   He linked to the video clip below, which he says ‘parodies the modern corporate