How do you evaluate Christmas TV ads – warm glow or hard sales?
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR
What is good design? Yellow, green and white-out are not!
I have got two pet hates in design at the moment – white out (where the font is in white against a coloured background); and the colours of acid yellow and lime green. The colours themselves are favourites of mine – for clothes. But in my view,
10 tips for media interviews – don’t forget the microphone is on Prime Minister…
Granted, Yorkshire can be a bit tribal but (as a Yorkshireman) I can say we pride ourselves on being the friendliest people in the world. So, when Prime Minister David Cameron was caught on microphone joking that Yorkshire people “hated each other”,
Is automation leading to poor customer service?
Good customer service is very subjective. What one person loves, another can hate. I have recently started to feel bombarded with emails from a few companies who, in theory, are just doing a great job of keeping me informed. But they are too chatty and