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Category: LinkedIn

3 amazing ways to generate B2B sales leads with social media

Are your sales teams and digital teams working together – you could be amazed at what happens when they do?! Here I share the various ways that social media should be supporting your B2B business development.

Reaching Your Career Goals in 2017

Are you someone who sets your new career goals? As your goals become more ambitious, you need more evidence and breadth of experience for the best roles. So by planning far ahead, you can think about the skills and track record you might need so you can

12 social media and digital trends for business in 2017

Aiming to predict the social media and digital trends businesses should be watching out for in 2017 and what they can do to target customers, engage audiences, be found online and, most importantly, win business.

The mindgames of sharing your competitors’ materials – own goal or goldmine?

It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.

Can you network too much?

Am I doing enough with our existing network – which is both vast and has quality relationships in there? And could constant networking actually damage your business?

How social media sparks relationships and content

In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added:

Do headhunters use LinkedIn for senior people?

Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position.  So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters.

Does social media work for B2B businesses?

Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure

How are councils making use of social media?

For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small

3 Essential LinkedIn Steps to Boost Your Career In 2016

Top ten social media predictions for 2016

Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.