Universities need to teach different employability skills to ensure their graduates get jobs. Blogging, Twitter and LinkedIn are essential, as are knowing how to network and ‘create’ their own job opportunities.

There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate the value of their research to wider society and the business community. This [...]

by Mohammed Waheed Did the Northern Lights internship help me? Was it worth the time and career development? There is only one answer to this question and it is a big resounding, YES!! Is it going to be worthwhile? I was a bit sceptical when participating in the internship in regards to how it could [...]

by Shaeeb Tanwir, I was one of the interns on the Northern Lights PR internship during the summer of 2010 and learnt a lot from it; currently I work for a digital marketing agency called Zeal Digital and have found a lot of the skills I learnt during my time at Northern Lights have been [...]

Peter Finnegan and Filiz Ozakinci are the Chartered Institute of PR’s student reps at Leeds Metropolitan University.  They attended a guest lecture on ‘PR in the Boardroom’ given by Northern Lights PR’s chief executive Victoria Tomlinson as part of an autumn lecture series celebrating 20 years of the PR degree at the university   Northern [...]

The government is on a mission to get universities and businesses working together. In October last year, Lord Mandelson spoke at the CBI’s summit on higher education, saying “….. universities will have to deepen and diversify their sources of non-public income through commercialization of their teaching or research expertise …..” While I think every business [...]