What is the best social media platform? Part One
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can
How to make great video clips for YouTube – 11 examples of the best and worst
Last week I spotted a great post by Lloyd Pearson on the PM Forum LinkedIn group (Professional Marketing) saying ‘A plea to Legal Marketers – please don’t do this’. He linked to the video clip below, which he says ‘parodies the modern corporate
How to create a social media strategy for universities
If you are new to social media, where do you start? This is the challenge facing university departments across the world. Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy.
Social media audits for corporates and universities: Part one
The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However,