Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure
Top ten blogs of 2015 – and what we can learn from them
The end or start of a year is a good time to reflect, analyse and plan. This week I have been looking at the stats for our blog and seeing what I can learn from them and planning what we should do in 2016. A key task is to see which blogs are doing best,
Digital disruption – how is it shaping companies and boards of the future?
What do companies of the future look like? And what sort of boards do you need to run them? From the discussions at a Heidrick & Struggles breakfast debate this morning, traditional corporates are struggling to think digital, disrupt their existing
How will social media benefit professional services firms?
In a major new piece of research, Northern Lights has ranked Yorkshire’s leading law firms based on the strength of their online presence and asked how are law firms winning business online? As part of the research, Communications Director Ben Pindar