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Category: General

How to write a winning award entry

This blog first appeared on PRCA Mena. I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block.  Passion and excitement over-rides results. It’s not that they don’t mention

What are the lessons for communications professionals from the Bell Pottinger scandal?

The expulsion of Bell Pottinger from the PRCA looks like it will have grave consequences for the firm, and made the rest of the PR industry stop and think. The trade body has been clear; the company’s work with Oakbay Investments in South Africa has

9 steps for successful podcasting

Podcasts are on the rise as a tool for businesses and organisations, and they can be a great way of delivering insights and drawing in clients or consumers to your brand or company. Listenership of podcasts has grown steadily in recent years with focusbiz

The BBC gender pay gap – can women negotiate as well as men?

Last week the BBC published its list of ‘star salaries’ and caused a furore on the shocking gender pay gap. In all the discussions, however, no-one is looking at one aspect of women at work – their ability to negotiate pay and believe in their worth. 

Time to rethink dyslexia – ability not disability?

Until four years ago my understanding of dyslexia was limited. The little I knew was gained from seeing friends of my children given extra time for exams, reading a few articles and hearing the despair of parents who were trying to help their children

Over-servicing – five ways to turn losses into profit

Managing over-servicing is about delivering the best to clients – of course, within budget – and is about finding the win:win.

How to moderate (facilitate) a panel of diverse cultures

Working in Dubai, perhaps now the global hub of conferences, you can see first hand the challenge of creating a great event with very diverse cultures and managing issues from language to presentation styles. For a moderator (or facilitator) it can be

It’s Time For STEM Women To Step Forward

STEM women have got to start shouting about their achievements.

Why organisations should have a plan to engage with politicians

Too many organisations are often guilty of only engaging with elected representatives when things go wrong. We’ve all seen the headlines and cringed a bit at what’s gone on. And too many communications professionals make the same mistake – and aren’t

Would your leader work for their own company?

A few weeks ago I attended a CBI round table on the economy. Inevitably these mostly large employers started talking about the nightmare their businesses/organisations are going to face without cheap EU labour. I have added the word ‘cheap’, but that

It’s time for communications professionals to be confident

What is the role of a communications professional?

Can your line managers communicate with staff?

Internal communications is growing up as a core business activity. Over the years I’ve done a lot of training on this topic and on the most recent course I noticed 90% of delegates had a dedicated internal comms title.  A few years ago that would have