Is the social housing sector being over cautious in not embracing social media?  Members of The Guardian’s housing network certainly think so.  In February a poll of Guardian housing network members revealed that 83 per cent do not think the housing sector is realising the full potential of social media. A month after this poll [...]

A year ago, when I wrote our free ebook on social media for business, we knew that LinkedIn would work – but we didn’t really have the evidence.  Now a year on, we are starting to hear great stories. So here are the ways that your business can win business from LinkedIn, based on the [...]

Social media for Managing Partners – opportunities and threats Earlier this month, we were invited to speak at the Yorkshire branch of the global Managing Partners’ Forum. What are the issues worrying heads of professional firms?  Where do they see the opportunities in social media? The aim of the forum is to bring professionals from [...]

Recently I ran a PR and social media workshop in York for tourism businesses with Denise Howard OBE, director of Welcometraining.  All the participants were finalists in Visit York’s Tourism Awards. Entering and winning awards is a great way for businesses and organisations in any sector to achieve effective and low cost PR.  You can [...]

At the beginning of March, the Guardian released its new TV advert. We’ve since used the YouTube clip of the ad in client meetings, workshops and LinkedIn discussions to help illustrate how the media landscape is changing – and show senior professionals why social media should be integrated into business strategy at the highest level. [...]

Last year I wrote an ebook on social media for business.  In it I outlined what I thought the rules should be for connecting to people on LinkedIn.  These are that they should be people who -          You do business with -          You would have a drink with after a meeting -          You would recommend [...]

By Andrew Rayment, partner, Walker Morris Just before Christmas I had the pleasure of being invited by Victoria Tomlinson of Northern Lights PR to talk at a seminar about employment issues and social media. Facebook, LinkedIn and Twitter are hardly new, but the legal world is notoriously slow to react and is only now really [...]

If you have one shred of doubt left about the business value of LinkedIn……. Read this!  Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and pick things up with your customers. At the weekend I spotted a [...]

I mentioned that I have been on a social-media-holiday-reading-fest.  A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs.  SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book [...]

Even if you don’t have children and rarely read blogs you’ve probably heard the term ‘mummy blogger’. It refers to parents (‘daddy bloggers’ are also now taking off in a big way) who blog about anything to do with their children. There are thousands of them but some have become incredibly influential, winning major awards [...]