Social media for Managing Partners – opportunities and threats Earlier this month, we were invited to speak at the Yorkshire branch of the global Managing Partners’ Forum. What are the issues worrying heads of professional firms?  Where do they see the opportunities in social media? The aim of the forum is to bring professionals from [...]

At the beginning of March, the Guardian released its new TV advert. We’ve since used the YouTube clip of the ad in client meetings, workshops and LinkedIn discussions to help illustrate how the media landscape is changing – and show senior professionals why social media should be integrated into business strategy at the highest level. [...]

A disaster on a school trip is every head’s worst nightmare.  You are trying to cope with anxious parents while journalists and photographers are camped outside the school gates. Every year we see national newspaper headlines about students injured or killed on school skiing trips or outdoor activities.  Incidents involving cyber bullying, inappropriate behaviour on [...]

By Andrew Rayment, partner, Walker Morris Just before Christmas I had the pleasure of being invited by Victoria Tomlinson of Northern Lights PR to talk at a seminar about employment issues and social media. Facebook, LinkedIn and Twitter are hardly new, but the legal world is notoriously slow to react and is only now really [...]

Looking back through Northern Lights’ blogs I see I started the year talking about how to work with journalists. It’s a theme I have come back to because throughout the last 12 months I have met so many people who are afraid of media interviews. Even senior people who are accomplished public speakers are wary [...]

In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained more influence than marketing directors over the past few years.  Rogers puts this down [...]

Last week, the CIPR’s Yorkshire and Lincolnshire group held a workshop for public sector communicators on handling Freedom of Information (FOI) requests. We ran the event in response to growing concern about the increasing volume of requests received by local authorities, universities, FE colleges and others – and the lack of coherent approach to handling [...]

We have just written a free guide for employers on how to create a social media policy for their employees (and have a free breakfast event in Leeds on Wed 7 December on this subject) This guide is in response to a growing number of queries from our clients and contacts about a number of [...]

I recently ran a short workshop on managing your online reputation for the Yorkshire & Lincolnshire group of the Chartered Institute of PR.   We had a mixture of in house PR practitioners and consultants working with clients across a number of sectors. What they all had in common was the recognition that social media is [...]

How many people do you tell if you’ve had poor customer service?  It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback about anything from a substandard meal to poor delivery service from [...]