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University of Leeds Faculty of Medicine and Health – communicating the impact of international research

Victoria Tomlinson posted this on

A third of research income of the University of Leeds is allocated to the Faculty of Medicine and Health.

Converting complex pieces of research into PR stories, NL helped scientists reach target audiences, including key funders, potential commercial partners, other academics, health professionals and members of the public.

Rather than simply hitting national media targets, we focussed on helping academics communicate the impact of their research to both funders, partners and, critically, for REF.

Working with the university’s KT leads we identified key areas for communicating research

  • Improving incentives for academics to use PR  – giving them credit for their work and encouraging them to broaden out beyond purely academic journals
  • Encouraging and supporting early career researchers as part of ensuring pipeline of research communication opportunities for the future
  • Northern Lights using  specialist expertise of strategic PR planning, partnership working, relationship building with funders and encouraging and supporting academics to see the value of and learn from research communication
  • Ran workshops to help academics see the value of communicating their research  and how reach diverse audiences through both traditional media and social media

Leeds Dental Institute – taking the fear factor out of dental treatment

  • Daily Telegraph exclusive feature on ‘filling without drilling’ and a mouthwash to replace the toothbrush
  • Global media coverage including Daily Mail, BBC , TV and radio in New Zealand and Australia
  • Scientists Professor Jennifer Kirkham and Dr Simon Wood following up leads from commercial companies interested in joint ventures

School of Healthcare – small children have bite force of average dog

  • National and international media coverage of Dr Gary Mountain’s groundbreaking research into bite force of children brought enquiries from industry bodies and commercial companies
  • BSI – British Standards – invited Dr Mountain to speak to their committee
  • British Association of Toys and Hobbies concerned with toy safety implications
  • Drinks bottle manufacture wanting to make plastic sports’ caps safe for children

Leeds Institute of Molecular Medicine – encouraging participation in clinical trials

  • Professor Paul Emery, Professor of Rheumatology at the University of Leeds, is world leader in his field

Yorkshire Post exclusive feature to show value to local people of having influential, leading musculoskeletal specialist in Leeds.

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