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Northern Lights Case Studies

York St John University – widening participation and geographical reach of undergraduate recruitment

York St John University appointed Northern Lights in April 2011 for a six month campaign to help increase applicants to the university from outside of York and North Yorkshire and demonstrate the value of York St John to students, the economy and wider

Media training York St John University’s VC and top team – delivering confidence and skills

York St John University is a campus based university close to the city walls in York.  A growing and popular university the challenge for its marketing director was to ensure that the newly appointed senior management team could deal positively and confidently

University of Leeds Faculty of Medicine and Health – communicating the impact of international research

A third of research income of the University of Leeds is allocated to the Faculty of Medicine and Health. Converting complex pieces of research into PR stories, NL helped scientists reach target audiences, including key funders, potential commercial partners,

Arena Group – supporting a high growth business

Arena Group is an ambitious privately owned company.  After 19 successful years in business it set a challenging target to double turnover and profit over five years. The company, leaders in photocopiers and electronic document management (EDM), appointed

Eureka! The National Children’s Museum – the experts in play and learning

Eureka! The National Children’s Museum appointed Northern Lights in January 2011 to help them become recognised as the leading voice on play-based learning in the UK. We devised a strategy to influence Government policy, generate leads for paid consultancy

Clugston – maximising TV opportunities

Stephen Martin, CEO of the Clugston Group, filmed a new Channel 4 reality TV programme “Undercover Boss”. Northern Lights were appointed to maximise the PR potential. We created a campaign to position Clugston as a leader in the construction and logistics

Bradford University School of Management – business school makes innovative links

Northern Lights came up with the idea of an Innovation Club with Dr Nigel Lockett, Bradford University School of Management to help the School build relationships with the region’s leading businesses. Contacts were invited to a private dinner where